Head of Marketing

You will own and drive the global marketing strategy across SEO, Retargeting (DSP), and SMM, ensuring scalable growth and maximum ROI across multiple GEOs.

Responsibilities:

• Define and execute full-funnel marketing strategy across SEO, Retargeting, and SMM
• Build, structure, and scale marketing teams
• Own KPI framework (ROI, LTV, CPA) and drive channel performance
• Manage and optimize media buying, retargeting campaigns, and traffic sources
• Oversee SEO strategy (technical, content, link-building)
• Lead SMM with a focus on performance and conversion
• Establish reporting systems and analyze funnel performance
• Own budget allocation and optimize for maximum ROI
• Collaborate with Product, CRM, and Affiliate teams

Requirements:

• 5+ years in performance marketing (mandatory: iGaming / betting / gambling)
• 2+ years in leadership roles (Head / Lead level)
• Experience managing SEO, Retargeting / DSP, and SMM channels
• Experience building and scaling marketing teams
• Strong expertise in:
  • SEO
  • Performance marketing / media buying (CPA, ROAS, LTV)
  • Retargeting / DSP
  • SMM (performance-focused)
• Data-driven approach:
  • KPI management (ROI, LTV, CPA)
  • Reporting and funnel analysis
• Experience managing and allocating marketing budgets
• Fluent English (spoken and written)

What we offer:

• Paid Vacation: 21 working days of paid vacation per year.
• Sick Leave: 25 paid sick days per year — no medical certificate required.
• Personal Days Off: 3 paid personal days off per year — just for rest and balance.
• Sports benefits.
• Medical reimbursement.
• Flexible working conditions: You can discuss with your manager the balance between remote and in-office work that suits you best.
• Professional Development: a dedicated budget of $600 per year to support your continuous learning — seminars, courses, and conferences included.
• Business Trips: including visits to our main office in Cyprus and participation in international industry conferences — a chance to connect with the team in person and stay on top of key market trends.