Head of Marketing

You will own and drive the global marketing strategy across SEO, Retargeting (DSP), and SMM, ensuring scalable growth and maximum ROI across multiple GEOs.

Responsibilities:

• Define and execute full-funnel marketing strategy across SEO, Retargeting, and SMM
• Build, structure, and scale marketing teams
• Own KPI framework (ROI, LTV, CPA) and drive channel performance
• Manage and optimize media buying, retargeting campaigns, and traffic sources
• Oversee SEO strategy (technical, content, link-building)
• Lead SMM with a focus on performance and conversion
• Establish reporting systems and analyze funnel performance
• Own budget allocation and optimize for maximum ROI
• Collaborate with Product, CRM, and Affiliate teams

Requirements:

• 5+ years in performance marketing (mandatory: iGaming / betting / gambling)
• 2+ years in leadership roles (Head / Lead level)
• Experience managing SEO, Retargeting / DSP, and SMM channels
• Experience building and scaling marketing teams
• Strong expertise in:
  • SEO
  • Performance marketing / media buying (CPA, ROAS, LTV)
  • Retargeting / DSP
  • SMM (performance-focused)
• Data-driven approach:
  • KPI management (ROI, LTV, CPA)
  • Reporting and funnel analysis
• Experience managing and allocating marketing budgets
• Fluent English (spoken and written)

What we offer:

• Competitive salary. Performance-based bonuses tied to ROI and growth KPIs.
• 21 paid vacation days, 25 sick days, and 3 personal days per year.
• $600 annual L&D budget for courses, conferences, or mentorship.
• Business trips to our Cyprus HQ and international industry events.
• Team culture: regular offsites, team buildings, and company events.
• Transparent processes, no micromanagement — full ownership of your results.