Head of Media Buying

RedCore is an international business group that creates technological solutions for digital markets. 

Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.

We are looking for a Head of Media Buying!

Requirements:

• 5-plus-year of successful proven experience with Facebook/Google/ In-app in the iGaming (Gambling&Betting);
• Successful proven experience Head of media buying 3 year plus;
• Managing more than 25 + person at team;
• Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
• Availability of successful cases in the gambling niche in the CIS/Latam markets
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods);
• Ability to moderate creatives and links on the previously mentioned platforms;
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• High skills to analyze and optimize advertising campaigns to achieve specified KPIs.
• Experience in А/B testing;
• Planning budget and control;
• Experience with a lot of traffic, ability to work with a large array of information;
• English – B1 and above.

Will be plus

• Experience in other Traffic Sources (TikTok, ASO/ ASA, Networks, Influence, etc.);
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.).

Responsibilities:

• Management and build team;
• Individual purchase of traffic at the initial stages, further training of your buyers;
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
• Setting the Terms of Reference for the necessary promotional materials;
• Competent budget management;
• Together with the team, the formation of media strategies, calculation of the KPI funnel;
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
• Regular reporting on performance and profit;
• Market and Competitor Analysis;
• Planning and calculation of Traffic Streams.

Our benefits to you:
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Referral program — enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities.
- Other benefits could be added based on your location.