Shopify CRO and Content Specialist

About Us
Mamma Mia Covers is a US–Canada DTC company in the Home & Living segment and the exclusive distributor of the Italian brand PAULATO by GA.I.CO in the US and Canada. Since 2018, we've built a recognizable brand in the slipcover category — patented product, two sales channels: Shopify (DTC website) and Amazon US. Featured in Inc. 5000, team of 40+ people, own warehouses in the US.

We're actively expanding into new product categories, testing new ideas, and building the team that will take us there.

Your Role

You'll report directly to the CMO and own both sides of our Shopify performance: keeping the store sharp and making it convert better every month.
 

This isn't a "post content and report" role. You'll be the person who spots why users are dropping off, builds a hypothesis, runs the test, and shows the team what changed — and why it worked.

What You'll Own

Performance & Growth:

• Analyze user behavior: funnels, heatmaps, session recordings, user journeys
• Identify conversion bottlenecks and prioritize growth opportunities
• Develop, launch, and analyze A/B tests (UX/UI, copy, offers, page structure)
• Monitor CR, AOV, Revenue — evaluate the impact of every change
• Prepare clear reports with actionable recommendations for the CMO

Content & Store Management:

• Manage and optimize product listings and landing pages
• Work with the Shopify customizer to maintain and improve on-site content
• Use customer feedback and returns data to improve product presentation

Collaboration:

• Work with Marketing, Design, and Support to align on priorities
• Be the data voice in product and content decisions

What We're Looking For

• 2+ years in CRO, Web Analytics, or Product Analytics
• Hands-on Shopify experience
• Proficiency in Google Analytics, Microsoft Clarity, or similar tools
• Practical A/B testing experience — launch, interpret, act
• Strong Excel / Google Sheets skills
• English B2+ — you'll work with data and briefs in English daily
• You don't wait to be assigned what to fix — you find it in the data, frame it, and come with a plan

What We Offer
 

Financial Stability: Fixed $1500 + KPI-based bonus
Depending on the candidate’s experience level (from Middle to Senior).

• Transparent, paid 2-month probation period (fixed $1500)

Flexible Work Format: Remote | Full-time employment tailored to your work pace

Learning & Development:

• Professional courses and certifications
• Freedom to implement new tools and processes

Career growth opportunities:

• High-growth environment – Your ideas will be heard, tested, and implemented.
• We value ownership & initiative

Paid vacation: 21 days + extra days off for important personal events
 

Why Choose Us?
At Mamma Mia Covers, we create an environment where your skills can develop and bring real benefits to our clients. We value reliability and innovation, supporting each individual on their path to professional growth. If you resonate with our values of reliability and creativity and want to grow with us, we look forward to receiving your resume!