Social Media Manager $$

We’re looking for a Social Media Manager to strengthen our Marketing Team and help us grow and prosper!

Location: Ukraine preferred, fully remote.

Engagement: full-time.

Areas of Responsibility:

Social Media Strategy & Execution: 

• Develop and execute comprehensive social media strategies aligned with campaign themes;

• Manage daily posting schedules across LinkedIn, Instagram, Facebook, X, YouTube, and Reddit with platform-specific optimization; 

• Create social media content calendar coordinating with Content Manager, Video Editor, and Paid Media Manager; 

• Adapt long-form content (blogs, whitepapers, case studies, videos) into engaging social posts tailored to each platform; 

• Develop platform-specific content strategies recognizing the unique audience and engagement patterns of each channel; 

• Plan and execute social media campaigns supporting launches, events, and lead generation initiatives. 

Platform-Specific Management:

LinkedIn (Primary B2B Channel - 40% of effort): 

• Post daily content targeting CTOs, CIOs, VPs of Engineering, and IT decision-makers; 

• Create carousel posts (5-8 slides), document posts, video posts, and standard image/text posts; 

• Share thought leadership articles, technical insights, case studies, and client success stories; 

• Engage with industry leaders, comment on relevant posts, and build executive network; 

• Manage LinkedIn Company Page and optimize for follower growth and engagement; 

• Monitor LinkedIn analytics and optimize posting times, formats, and messaging. 

YouTube (Video Platform - 20% of effort): 

• Upload and optimize video content from Video Editor including thumbnails, titles, descriptions, and tags; 

• Create compelling video descriptions with timestamps, key takeaways, and CTAs; 

• Manage playlists for video series (DevOps, FinOps, Agentic AI, Client Success); 

• Respond to comments and foster community engagement; 

• Optimize videos for search and suggested video algorithms; 

• Create YouTube Shorts from longer video content for additional reach. 

Instagram (Visual Storytelling - 15% of effort): 

• Post visually engaging content including carousel posts, reels, and stories; 

• Adapt technical content into visually digestible formats for broader audiences; 

• Share behind-the-scenes content, team highlights, and company culture; 

• Create Instagram Stories highlighting blog posts, events, and announcements; 

• Use relevant hashtags and location tags to increase discoverability. 

Facebook (Community Building - 10% of effort): 

• Share company updates, blog posts, case studies, and industry news;

• Engage with relevant industry groups and communities; 

• Post event photos, webinar recordings, and thought leadership content; 

• Monitor page engagement and respond to comments and messages; 

• Cross-promote content from other platforms when appropriate. 

X/Twitter (Real-Time Engagement - 10% of effort): 

• Share timely updates, industry news, and quick insights; 

• Engage in relevant conversations around cloud, AWS, AI, and DevOps; 

• Live-tweet from industry events, conferences, and AWS summits; 

• Retweet and engage with AWS, industry influencers, and technology leaders; 

• Use trending hashtags strategically to increase visibility. 

Reddit (Technical Community - 5% of effort): 

• Share valuable content in relevant subreddits (r/aws, r/devops, r/cloud, r/kubernetes, etc.); 

• Participate authentically in technical discussions and Q&A; 

• Follow platform guidelines and avoid overly promotional content; 

• Build credibility through helpful, informative contributions; 

• Monitor discussions for content opportunities and market insights. 

Content Creation & Adaptation: 

• Transform blog posts into carousel posts, infographics, and quote graphics; 

• Extract key insights from whitepapers and case studies for social snippets; 

• Create teaser content for gated assets and lead magnets; 

• Write engaging captions, headlines, and calls-to-action for each platform; 

• Develop branded templates for recurring content types; 

• Coordinate with design team on visual assets, graphics, and branded imagery; 

• Repurpose video content into short clips, GIFs, and highlight reels. 

Community Management & Engagement: 

• Monitor all social channels daily for comments, mentions, and messages; 

• Respond promptly to questions, comments, and inquiries with helpful, on-brand messaging; 

• Engage with followers, industry influencers, and potential clients;

• Build relationships with AWS community, technology leaders, and industry voices; 

• Flag important conversations or sales opportunities to relevant teams; 

• Moderate comments and maintain positive, professional community standards; 

• Identify and engage with brand advocates and satisfied clients. 

Analytics, Reporting & Optimization: 

• Track social media KPIs: follower growth, engagement rate, reach, impressions, click-through rates, and lead generation; 

• Deliver weekly and monthly performance reports with insights and recommendations; 

• Analyze top-performing content and identify patterns for optimization; 

• A/B test posting times, formats, headlines, and visual styles; 

• Monitor competitor social media activity and industry benchmarks;

• Use platform analytics tools (LinkedIn Analytics, YouTube Analytics, Meta Business Suite) to inform strategy; 

• Adjust content strategy based on performance data and audience feedback. 

Event & Campaign Support: 

• Promote events including AWS Summit Toronto, CDAO Canada, Agentic AI Summit, client entertainment events (Blue Jays, PWHL, NBO); 

• Create pre-event, during-event, and post-event social content; 

• Live-post from conferences, workshops, and company events; 

• Coordinate event hashtags, handles, and tagging strategies; 

• Support webinar promotion and registration drives; 

• Amplify campaign launches and key marketing initiatives. 

Required Qualifications:

•  2-3+ years of social media management experience in B2B technology, SaaS, or enterprise software; 

• Proven track record managing LinkedIn as primary B2B channel with demonstrated follower growth and engagement; 

• Expert knowledge of all major social platforms (LinkedIn, YouTube, Instagram, Facebook, X, Reddit) and their best practices; 

• Strong writing skills with ability to craft engaging, platform-appropriate copy; 

• Experience creating and managing social media content calendars and posting schedules; 

• Understanding of social media analytics and ability to translate data into actionable insights; 

• Visual content creation skills with knowledge of Canva, Adobe Creative Suite, or similar tools; 

• Excellent communication skills and ability to represent brand voice authentically; 

• Self-directed, organized, and able to manage multiple platforms simultaneously; 

• Strong written and verbal communication skills (English required; French is a plus). 

Nice to Have: 

• Experience in cloud computing, AWS, DevOps, or technical B2B social media marketing; 

• Background managing social media for regulated industries (healthcare, financial services); 

• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar); 

• Familiarity with AI/ML, cloud architecture, or enterprise technology concepts; 

• Video editing skills for creating short-form social video content;

• Experience using Hubspot or similar platforms; 

• Community management experience in technical or developer communities; 

• Understanding of SEO and how social media supports organic search; 

• Knowledge of social media advertising platforms and targeting strategies; 

• Certifications in social media marketing or platform-specific credentials (LinkedIn Marketing Labs, Meta Blueprint).

What we offer:

• Paid vacation — 16 days per year;

• Documented (16 days) and undocumented (5 days) sick leave;

• Leave for significant life events;

• Compensation for medical insurance (for our employees based in UA);

• Flexible working hours (start at 8.00-11.00 o'clock);

• Weekends according to the Ukrainian/Local calendar;

• Engaging projects with opportunities for career growth;

• Certifications, Udemy courses;

• Corporate events, team-building activities,

• Gifts and recognition from the company;

• A friendly, open, and supportive team culture without excessive bureaucracy.