Head of Marketing

Do you thrive in a dynamic environment where creativity meets data-driven strategy? Are you passionate about building a strong brand and driving business growth? If so, we have an exciting opportunity for you!
   

Regular tasks 

• Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility.
• Lead the marketing team to ensure seamless collaboration, productivity, and the attainment of departmental objectives.
• Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness.
• Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization.
• Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets.
• Manage various marketing channels including email, database, social media, and search engine strategies, emphasizing engagement and ROI.
• Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance.
• Drive international market expansion initiatives by launching projects, refining product packaging, and strengthening brand presence.
• Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards.
• Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions.
• Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities.
• Maintain and update departmental resources such as Confluence and Brand Book with current and pertinent information.
     

Skills & Requirements

• Minimum 3 years of experience in a marketing leadership role, 5 years in Marketing (including international experience)
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
• Excellent communication, collaboration, and leadership skills
• Experience managing and developing a high-performing marketing team
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced and dynamic environment
• Experience with project management methodologies
• A passion for technology and innovation
• Advanced level of English proficiency

As a plus

Experience working for the FinTech company
Experience with B2B and B2C audiences on an international level