Media Buyer Mobile App (Meta + Google)

We’re helping our partner Pixa, a product company building subscription-based digital products (mobile apps + web), hire a Media Buyer to take ownership of paid acquisition across Meta and Google.

The team is scaling user acquisition and looking for someone who can step in, audit the current setup, improve performance, and build a more scalable testing system for campaigns, creatives, and audiences.

This role is best suited for a strong middle specialist who is comfortable working with large budgets, understands mobile attribution, and can independently manage performance campaigns end-to-end.

You will work closely with the Head of Growth and collaborate with the creative team to continuously improve performance and unlock new growth opportunities.

What You’ll Do

Campaign Ownership

• Manage and optimize paid acquisition campaigns across Meta and Google
• Work with budgets exceeding $500k+ monthly spend
• Audit and restructure existing campaign setups
• Improve CPA / ROAS efficiency
• Identify new growth opportunities within existing channels

Testing & Experimentation

• Build and maintain a scalable creative and audience testing framework
• Launch and iterate experiments on a weekly basis
• Increase creative testing velocity and iteration speed
• Work closely with the creative team to develop new concepts

Performance Analysis

• Monitor campaign pacing and performance daily
• Analyze trends and identify performance drivers
• Build clear reporting and decision cadence
• Focus on real acquisition metrics rather than vanity metrics

Your core focus will be execution, experimentation, and performance optimization.

What We’re Looking For

• 3–5 years of hands-on paid media experience
• Strong experience with Meta Ads and Google Ads
• Experience managing $500k+ monthly budgets
• Background in direct-response campaigns
• Experience working with mobile attribution tools (Appsflyer or other MMP)
• Understanding of full-funnel conversion math
• Experience working with subscription-based digital products
• Strong knowledge of creative testing frameworks
• Ability to analyze data quickly and iterate campaigns
• Strong English communication skills

Nice to Have

• SQL or data analysis experience

• Experience with Meta influencer partnerships

   

What Success Looks Like

This role directly impacts:

• CAC
• ROAS
• Revenue
• Visit-to-paid conversion rate

• User growth

   

What This Role Is NOT Responsible For

• Product strategy
• Trial-to-paid conversion optimization
• Retention
• Awareness campaigns
• Influencer partnerships
• Launching entirely new channels
•  

How the Team Works

• Report directly to the Head of Growth
• Collaborate with the Head of Creative Strategy
• Work with external creative contractors
• Fast experimentation environment with quick decision cycles

What’s Offered

• Fully remote
• Flexible working hours (half-day overlap with NYC)
• 3 weeks vacation + holidays
• High ownership and direct impact on growth metrics
• Opportunity to expand ownership over paid acquisition channels