Retention CRM Manager (Lead level) - Gambling, Tier 1-2

     We are an international iGaming holding, actively growing and launching new online casino projects for Tier 1–2 markets.

     We are looking for a data-driven and creative Retention CRM Manager (Lead level) to take ownership of player lifecycle management and CRM communications.

     In this role, you will develop retention strategies, design and execute multi-channel campaigns (email, SMS, push notifications, in-game messages), and implement personalization and automation that maximize player LTV, reduce churn, and increase revenue.

Key Responsibilities

• Develop and execute CRM and retention strategies tailored for online casino players
• Segment the player base by key parameters (LTV, deposit frequency, activity, geo, etc.)
• Plan, launch, and optimize multi-channel CRM campaigns (email, SMS, push, in-game messages, WhatsApp, Telegram, etc.)
• Monitor, analyze, and improve retention funnels and player engagement metrics
• Collaborate with Marketing, Analytics, and Product teams to create personalized offers and promotions
• Track and optimize KPIs such as Retention Rate, Reactivation Rate, Churn Rate, ARPPU, LTV
• Run A/B tests and implement data-driven improvements
• Lead and coordinate CRM initiatives within the retention team

Requirements

• 2+ years of experience as Retention Manager / CRM Manager in iGaming (Lead / Team Lead level)
• Hands-on experience with CRM tools (Optimove, Smartico, Salesforce, Ometria, Emarsys or similar)
• Strong analytical skills and experience with BI tools (Tableau, Power BI, Looker)
• Expertise in customer segmentation and user journey development
• Deep understanding of retention and monetization metrics in iGaming
• English (B2+) required
• Experience using Solitics is a plus

What we offer

• Opportunity to become part of the launch of a major international project
• Freedom of action and influence on brand strategy and player experience
• Work in a multicultural team of professionals
• Competitive compensation and bonus system
• Career and professional growth opportunities within a large holding
• Remote work format
• Fast decision-making and freedom from micromanagement

🚀 Join us and help build the next leading brand in the global iGaming industry.
 

About the company

Our iGaming startup is more than just a business — it is a place where ideas, talents, and opportunities come together.

As part of an international holding, we bring global expertise in the gaming industry while staying close to the culture and needs of players.

With us, you will be able to grow professionally, influence product decisions, and shape the gaming experience of the future.