Head of Retention CRM Manager (IGaming, Tier 1-2)

     We are an international iGaming holding company, rapidly expanding and launching a new online casino project in the Tier 1 and 2 markets.

     We are seeking a creative, data-driven Head of Retention CRM Manager. You will develop retention strategies, design and implement multi-channel campaigns (email, SMS, push notifications, in-game messages), and implement personalization and automation that maximize player LTV, reduce churn, and increase revenue.

Key Responsibilities:

• Develop and implement CRM and retention strategies tailored to online casino players.
• Segment the player base by key parameters (LTV, deposit frequency, activity, geographic location, etc.).
• Plan, launch, and optimize multi-channel CRM campaigns (email, SMS, push notifications, in-game messages, WhatsApp, Telegram, etc.). Monitor, analyze, and improve retention funnels and player engagement metrics.
• Collaborate with marketing, analytics, and product development teams to create personalized offers and promotions.
• Track and optimize KPIs such as retention rate, reactivation rate, churn rate, ARPPU, and LTV.
  Conduct A/B tests and implement data-driven improvements.
   

Requirements:

• 2+ years of experience as a Head of Retention Manager / CRM Manager in iGaming (Team Lead)
• Hands-on experience with CRM tools (Optimove, Smartico, Salesforce, Ometria, Emarsys, or similar)
• Strong analytical skills and experience with business intelligence tools (Tableau, Power BI, Looker)
• Expertise in customer segmentation and user scenario development
• A deep understanding of retention and monetization metrics in iGaming
• English (B2+) required
• Experience using Solitics is a plus
   

What we offer:

• Opportunity to be part of the launch of a major international project
• Freedom of action and influence on brand strategy
• Working in a multinational team of professionals
  Competitive salary and bonus system
• Career and professional growth opportunities within a large holding company
• Remote work
• Quick decision-making and freedom from micromanagement

Are you ready to create a brand that will become a market leader? Then join the best and shape the future of the iGaming industry with us! 🚀

About the company:
We are an international iGaming holding company, actively developing and launching new online casino projects in the Tier 1 and 2 markets. 
We bring global experience to the gaming industry while remaining close to the culture and needs of players.

You can grow with us, influence the outcome, and shape the gaming experience of the future.💯