CEO (AdTech / iGaming / Influencer Marketing / AI)

Requirements

• C-level experience (CEO / CCO / CPO / COO) in iGaming, AdTech, or Influencer Marketing for 3+ years;
• Proven track record of building sales and monetization systems from scratch or leading their transformation;
• Deep understanding of the iGaming / Betting market: formats, budgets, and procurement logic;
• Experience working with B2B clients and managing high-value contracts;
• Ability to think in terms of economics and scaling, rather than just individual deals;
• Hands-on approach: willingness to be operationally involved and execute tasks personally;
• Nice to have:
• Established network of contacts within the iGaming / Betting / Influencer / Agency ecosystem;
• Understanding of the streaming ecosystem (OBS, Twitch, YouTube, Kick);
• Experience in transforming a SaaS model into an Agency model;
• English — Advanced (C1/C2), Russian — Fluent.

Responsibilities

• Develop and execute the company’s growth strategy as an influencer marketing agency with an AI-driven product;
• Full ownership of revenue, profitability, unit economics, and overall business growth;
• Define priority markets, verticals, and GEOs (key focus: iGaming / betting);
• Make key executive decisions: product strategy, sales strategy, organizational structure, and hiring;
• Oversee product development (AI, ad formats, analytics, tools) based on market needs, client demand, and business economics — not solely internal tech roadmaps;
• Build a scalable sales system: B2B clients, pricing strategy, KPIs, and sales team management;
• Test, implement, and optimize monetization models;
• Personally participate in closing key deals and developing relationships with key accounts;
• Establish a predictable revenue stream;
• Set up end-to-end processes: from lead → transaction → service delivery → analytics → retention;
• Collaborate with the tech team to package technology into a high-demand, marketable product;
• Build and manage teams: sales, account management, and operations;
• Implement commercial and financial analytics systems;
• Control unit economics across clients, formats, and monetization models;
• Manage P&L, forecasting, and margin control;
• Work with CRM, pipeline, KPIs, and plan vs. actual analysis (variance analysis);
• Shape and develop the company’s positioning within iGaming / Influencer Marketing / AI AdTech;
• Build and scale strategic partnerships: brands, agencies, platforms, and ecosystem players;
• Represent the company externally: negotiations, key meetings, and industry events.