SMM Team Lead

We are looking for an experienced Social Media Team Lead with iGaming experience to own and scale the social media function for our brands.

This is a leadership role with full ownership of strategy, team management, performance metrics, and business impact.

Location: Warsaw (on-site). We will be happy to relocate you!

Key Responsibilities:

• Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram).
• Develop data-driven social strategies aligned with brand positioning and revenue goals.
• Build structured quarterly and monthly content planning systems.
• Scale multi-platform campaigns focused on engagement, traffic, and revenue growth.
• Own KPI framework and reporting (monthly/quarterly).
• Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI.
• Implement A/B testing and structured optimisation processes.
• Ensure social media contributes measurably to acquisition and retention goals.
• Lead and manage a cross-functional SMM team (content, design, video, influencers, copywriters).
• Build and scale SMM operations, workflows, and accountability structure.
• Set goals, track performance, and mentor team members.
• Coordinate closely with performance marketing, brand, and product teams.
• Monitor competitors and industry trends.
• Translate insights into actionable strategy improvements.

Requirements:

• 5+ years of hands-on SMM experience.
• Minimum 2 years of experience in a Team Lead / Supervisor role in Social Media.
• 2+ years in iGaming / Betting (mandatory).
• Proven experience building or scaling SMM operations.
• Strong analytical mindset with experience working with performance-driven KPIs (FTDs, ROI, LTV, CTR, ER/ERR).
• Experience managing cross-functional teams and external vendors.
• Working knowledge of Meta Ads Manager and paid amplification.
• Fluent English.