Global Paid Media Manager

About the Role:

The Global Paid Media Manager will lead the end-to-end paid media strategy and be accountable for global performance across 60 markets, driving multichannel campaigns to accelerate customer acquisition and online sales growth. 

The ideal candidate brings hands-on expertise in Google Ads and Meta Ads, with a proven track record in B2B demand generation and e-commerce. 

This role requires strong collaboration and stakeholder management across diverse functions and levels, including teams at Headquarters, market organizations, and our media agency.

Requirements (The Must-Haves):

• 6–8+ years experience in performance marketing/Paid Media
• Experience managing multi-market campaigns (regional or global preferred)
• B2B or account-based marketing (ABM) experience is a strong plus
• Experience with martech/adtech tools: META, Google Ads, GA4, PMAX, LinkedIn Ads, DV360, Amazon Ads
• Ability to work in a cross-functional and global team environment.
• Confident stakeholder management across seniority levels and cultures
• Strong analytical skills, generating campaign insights & recommendations
• Excellent communication skills
• Fluency in English

Key Responsibilities:

Global Campaign Strategy & Execution

• Define global paid media strategy, channel mix (Search, Social, Programmatic, PMAX, Display) and audience segmentation aligned with business goals
• Own budget planning, KPI frameworks, and media plans
• Lead end-to-end global campaign lifecycle: briefing, planning, QA, launch, optimization, reporting
• Collaborate with Product, Content, Tech, Web Analytics and media agency to design seamless customer journeys

Paid Media & Performance Management

• Manage and optimize campaigns across Meta, LinkedIn, Google Ads (Amazon Ads a plus)
• Oversee audience strategy (pixels/tags, platform & CRM audiences in Salesforce)
• Monitor KPIs, pacing, and budget allocation; drive data-based optimizations
• Analyze performance trends and approve major tactical adjustments
   

Governance & Enablement

• Ensure stakeholder alignment across HQ, markets, and agency; act as central escalation point
• Develop global media playbooks, documentation, and measurement frameworks
• Oversee tracking and data quality standards
• Conduct post-campaign analyses and scale best practices
• Drive innovation, beta adoption, and upskilling within the digital community

We offer:

• A full-time job
• Flexible working hours
• Paid vacation and sick leave
• Managing your taxes and accounting
• Career and professional growth opportunities
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
• Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy