Social Media Creator — B2B Lead-Focused (IT Outsourcing)

Redwerk is a software development company operating in competitive US and international markets. In B2B IT outsourcing, social media is not just a visibility channel — it is a positioning and lead-generation channel.

We are looking for a hands-on Social Media Creator who will fully own our social media execution and growth — with a clear focus on generating qualified inbound leads.

This is an execution-first ownership role — not coordination.

You will be responsible for strategy, production, publishing, optimization, and lead-supporting content across:

Primary platforms (mandatory):

• LinkedIn
• Instagram
• TikTok

Other platforms (Facebook, X, YouTube Shorts, etc.) are a plus.

This is a full-time remote position.

Role Goals

1. Generate qualified inbound leads through social media (company and CEO profiles)
2. Build consistent daily visibility across LinkedIn, Instagram, and TikTok
3. Grow engaged B2B and tech-focused audiences in US and international markets
4. Position the CEO as an authority in IT outsourcing and QA
5. Strengthen brand credibility and trust in competitive markets

Responsibilities

• Develop and execute social media strategies focused on lead generation
• Create content that supports inbound interest, inquiries, and conversations
• Produce and publish at least 1 post per primary platform per day
• Own content end-to-end (idea → script → visuals/video → publish → optimize)
• Manage and grow CEO’s LinkedIn and professional social presence
• Build thought leadership content designed to generate conversations and inbound opportunities
• Create short-form videos (Reels, TikTok, LinkedIn video) aligned with B2B positioning
• Develop CTAs, hooks, and content formats that drive engagement and inbound actions
• Track performance metrics tied to reach, engagement, and lead indicators
• Optimize based on analytics and business impact, not vanity metrics
• Use AI tools to scale content production and ideation
• Continuously refine content systems and publishing workflows

Requirements

• 3+ years of experience in Social Media / Digital Marketing
• Proven experience in IT outsourcing / IT services / B2B tech
• Strong hands-on experience with LinkedIn (mandatory)
• Demonstrated ability to generate inbound leads or qualified conversations via social media
• Experience managing or building executive personal brands
• Strong short-form video creation skills (TikTok / Reels)
• Cross-platform content strategy experience
• Strong copywriting skills for professional audiences
• Strong understanding of targeting, engagement metrics, and lead signals
• Experience working with international markets
• English B2+ or higher
• Comfortable delivering consistent high-volume output

Nice to Have

• Experience with social selling or LinkedIn lead strategies
• Experience supporting sales pipeline through content
• AI-powered content workflows
• Experience in US B2B markets

What Success Looks Like

• Consistent daily publishing across primary channels
• Increased qualified inbound inquiries via company and CEO profiles
• Strong LinkedIn engagement from relevant decision-makers
• Growth in audience quality (not just volume)
• Content that drives conversations and business visibility
• Scalable, repeatable content and publishing system