Senior Media Buyer

About company:

US-registered performance marketing company expanding into new lead generation verticals. We already operate multiple established verticals and are scaling a newer one with signed partnerships and validated demand. Current focus is Auto Loans lead generation, with TikTok Ads as the primary paid channel.

Role overview:

This is a senior individual contributor role. You will personally run TikTok lead generation campaigns end-to-end on a daily basis. This is not a people management role right now.

Responsibilities:

• Build and execute paid media strategy to generate high-quality leads via TikTok Ads.
• Launch, test, optimize, and scale campaigns (structure, audiences, placements, bidding).
• Own budget pacing and performance to keep campaigns ROI-positive.
• Track and improve key metrics: CPL/CPA, CVR, ROAS, lead quality, LTV (where available).
• Drive a structured creative testing process (angles, hooks, formats, iterations).
• Collaborate with creative/landing resources: clear briefs, fast feedback loops.
• Ensure compliance with TikTok/Facebook policies and regulated-vertical requirements.

Requirements:

• 3+ years in paid social with strong lead generation results.
• Required: hands-on experience running and scaling Auto Loans lead gen campaigns (TikTok-first).
• Strong expertise in TikTok Ads (Facebook is a plus).
• Experience scaling performance campaigns with meaningful budgets.
• Strong analytics and reporting skills (attribution basics, funnel metrics, lead quality).
• Understanding of compliance constraints in consumer finance lead gen (ad policies, claims, approvals, disclaimers).
• Clear communication and ownership; able to operate independently.

Nice to have:

• Auto Loans lead gen experience in the US market.
• Familiarity with pixel/CAPI/event tracking and BI dashboards.

Success in the first 60–90 days:

• Clear testing cadence and stable reporting.
• Identified scalable pockets and a growth roadmap.
• Improved CPL/CPA while maintaining or improving lead quality.