SMM Specialist

We are looking for an SMM Specialist to join our team.
 

Requirements:
 

• Excellent communication skills (at least Upper-intermediate level of English)
• At least 1,5 years of experience in Social media marketing or other relevant marketing positions
• Proven experience in creating comprehensive social media strategies from scratch (including competitive analysis, target audience profiling, Tone of Voice, content pillars, and KPI setting)
• Deep understanding of various social networks (FB, Instagram, LinkedIn, Twitter, Pinterest, etc.)
• Familiarity with social media ‘best practices’ – user-oriented content, engaging posts, tactics aimed at long-term growth
• Understanding of digital marketing concepts and the ability to build goal- and sales-focused social media strategies and campaigns
• Ability to produce creative content, including short-form videos (Reels, TikTok), visuals, and copy, as well as leverage AI tools (ChatGPT, Gemini, etc.) to generate ideas and speed up workflows
• Experience in collaborating with other creative specialists, interpersonal skills, ability to oversee and manage multiple content creators
• Ability to independently troubleshoot issues, research complex problems, and find effective solutions without constant supervision
• Deep understanding of Meta policies, experience with account bans, and a proven ability to unblock Business Managers, ad accounts, etc.
• Experience with content creation and design tools such as Canva, Figma, and CapCut (will be a plus)
   

Will be a plus:
 

• Experience with running Facebook ads from launch to completion, as well as the ability to generate traffic/leads that meet set goals 
• E-commerce technical skills: Understanding of Facebook/Instagram Shops, Product Catalogs, and Pixel setup

Responsibilities:
 

• Develop and implement social media strategies that align with overall business goals
• Map out and launch relevant marketing campaigns for Instagram, Facebook Linkedin, X, Pinterest
• Create, edit, publish and share engaging content
• Research competitor and target markets
• Scout and collaborate with relevant influencers, partners
• Communicate with followers and respond to inquiries in a timely manner
• Report on said activities weekly/monthly