Middle/Senior User Acquisition Manager

Bitmedia Labs is an international product company founded in 2014. Today, we’re a team of 150+ specialists working globally, building products used by millions worldwide.
 

Our work spans two core areas:
 

Game Development – browser-first games for global audiences, centered on reward-driven progression and long-term engagement.
Digital Advertising – high-performance advertising and affiliate platforms across Web2 and Web3 markets.
 

We believe great products are built by people who take ownership – shaping direction, making decisions, and seeing their work turn into real impact. Now, we’re looking for a Middle/Senior User Acquisition Manager to join the team and help us move our products forward.

Responsibilities:

• Own and execute the UA strategy across Meta, Bing, Google (Search/Display/YouTube), X/Twitter, DSP/programmatic, and CPA/CPM networks—aligned with marketing, live-ops, seasonality, and product releases;
• Set and manage growth KPIs (CAC/CPA, ROAS, CVR, retention, LTV, payback) and translate them into clear channel/geo/segment targets;
• Launch and scale campaigns: account structure, naming conventions, budgets, pacing, and bidding to consistently hit performance goals;
• Optimize daily across audiences, bids, placements, creatives, and funnel steps; quickly diagnose issues (creative fatigue, audience saturation, tracking drops, funnel friction) and fix them;
• Run a structured experimentation loop (test → learn → scale) with documented hypotheses, success criteria, and learnings;
• Build segmentation and lifecycle loops: prospecting, retargeting, re-engagement/winback from install → activation → purchase/deposit;
• Drive the creative performance system with design/copy: briefs (angles/hooks/messages/formats), UGC/short-form video + statics, and continuous A/B testing with a “what works” library;
• Own analytics and reporting across GA4/Ads Managers/dashboards; monitor cohorts and funnel metrics (D1/D7/D30, payer conversion, LTV) and deliver actionable insights, Custom Data Analytics tools;
• Manage programmatic and external partners: DSP buying basics (reach/frequency, brand safety), CPA/CPM partner onboarding/optimization, fraud prevention, vendor terms, and budget/forecasting/ROI tracking — while ensuring policy/legal compliance and staying on top of competitor trends;
• Retention campaigns — Drive retention through narrow and segmented targeting on the existing audience (activation + re-activation).

Requirements:

• 2+ years in paid UA/performance marketing for mobile games (browser games experience is a strong plus);
• Hands-on expertise with Meta + TikTok (must-have), plus at least one of: Google UAC/YouTube, DSP/programmatic, networks;
• Proven experience improving ROAS / CPD / CAC through testing, optimisation, and creative iteration;
• Strong analytical mindset: ability to interpret cohorts, funnels, and campaign signals to make decisions;
• Experience working closely with creatives and turning data into actionable briefs;
• Comfortable in a fast-paced environment with rapid testing and frequent iteration;
• Strong English communication.

Nice to have:

• Experience with MMPs (e.g., AppsFlyer / Adjust / Branch);
• Experience with playable ads, influencer whitelisting, or hybrid UA + creator performance campaigns;
• Understanding of monetisation design and game economies (F2P loops, offer testing);
• Experience scaling across multiple geos (Tier 1 + emerging markets).

Hiring process:

• Intro call with a Recruiter - Interview with the Hiring team - Test Task - Сollection of recommendations - Offer.

   

Why join Bitmedia Labs?

We care about what we build – and about the people who build it. Our teams work closely together, share responsibility for the product, and support each other in everyday challenges.
 

As part of the team, you’ll have:

• Professional growth through products operating at global scale;
• The opportunity to experiment, bring ideas to life, and influence product decisions;
• Collaboration with strong, experienced teammates who value quality and teamwork.

We also support you with:

• Flexible schedule and the option to work remotely or from our hubs in Kyiv, Warsaw, and Berlin;
• Competitive compensation, regular performance reviews, paid vacation, sick leave, and public holidays;
• Modern Apple equipment and thoughtful corporate gifts for holidays and personal milestones;
• Support for your growth: courses, workshops, and conferences.

Through our charity foundation Bit Spilka, led by volunteers from our team, we support the military, medics, and civilians across Ukraine – delivering over $500,000 in aid to date. Here your work also drives social impact, and you can also join our volunteer initiatives.

If this resonates with you – send your CV and join us.
 

Let’s foster the world together!