SMM Specialist

We are Netrocket — a digital agency with 15+ years of experience helping businesses grow online.

We work with clients across 20+ countries and specialize in performance-driven marketing.

Today, our primary focus is on U.S.-based local service businesses, particularly in the HVAC industry. These companies rely on predictable lead generation and measurable results — and that is exactly what we deliver.

As we continue to expand, we are looking for an SMM Specialist to strengthen our social media presence, manage multiple projects, and support growth through consistent, well-positioned content.

Responsibilities

• Develop and execute social media strategies aligned with marketing and business goals
• Manage social media accounts for both the company and its internal projects
• Optimize social media profiles, improve positioning, and grow engaged audiences
• Create and publish engaging content (posts, briefs for visuals, short-form video, stories)
• Produce short-form video content such as Reels and Shorts 
• Work with AI-powered tools for content creation, ideation, and optimization
• Plan content calendars and coordinate with designers
• Monitor trends, competitors, and platform updates
• Engage with followers, respond to comments and messages in a professional tone

• Support paid social campaigns in collaboration with the performance team

   

Requirements

• 2+ years of experience in social media marketing or content management
• Strong understanding of major social platforms and their algorithms
• Experience working with analytics tools (native platform analytics)
• Excellent English writing skills
• Ability to create concise, persuasive copy for different audiences
• Ability to adapt tone of voice and content style for different platforms, audiences, and projects
• Strong organizational skills and ability to manage multiple projects
• Proactive mindset and attention to detail

• Experience in digital marketing agencies is a plus

   

Nice to Have

• Experience with B2B marketing
• Experience working with international markets

• Video editing or motion design skills
  Experience using graphic design tools such as Figma, Photoshop, or Canva

   

What you’ll get with us:

• A team that loves what they do and supports each other
• Exciting projects and opportunities to grow
• Salary in USD, paid vacation and sick days
• Extra day off for your birthday + all national holidays
• Regular team meetups, events, and the best digital marketing conferences