SMM Manager

We’re hiring a Social Media Operations Specialist to own the day-to-day execution of our social channels for a fast-growing DTC wellness brand. This role is about consistency and quality: reviewing and adapting AI-generated content, managing the content calendar, publishing on time, keeping comment sections clean and on-brand, and tracking basic performance.
You’ll remove operational friction from the workflow so senior team members can focus on strategy, experimentation, and growth.

What is currently broken, slow, missing, or risky?
Daily publishing, content hygiene, research, and comment moderation currently rely too heavily on senior attention. This creates execution drag, slows iteration, and pulls focus away from high-impact work.

Why does the team need this role now?
We need someone to fully own publishing, engagement hygiene, and basic analytics so we can keep a steady output across channels and scale execution without sacrificing brand tone or quality.

Main responsibilities:

• Own the review, adaptation, and publishing of AI-generated content across social channels
• Own the content calendar and ensure consistent, on-time publishing
• Monitor basic performance metrics and maintain regular reporting
• Moderate and respond to comments while volume is manageable, maintaining brand tone and engagement quality
• Own day-to-day social media operations and creator coordination workflows

Must-have

• Fluent English (written and spoken)
• Hands-on experience managing social media publishing workflows
• Strong attention to detail and operational discipline
• Comfort working with AI-generated content and digital tools
• Ability to follow brand tone and guidelines consistently
   

Nice-to-have

• Experience in a startup or fast-moving environment or in wellness, health brands
• Familiarity with UGC workflows or creator coordination
• Basic understanding of short-form content performance metrics