Content Manager

Responsibilities:

• Create content for email, SMS, push notifications, Viber, and WhatsApp.
• Write copy for promotions, tournaments, and bonus programs.
• Work with landing pages: descriptions of bonuses, terms & conditions, new games.
• Prepare scripts and copy for gamification features (missions, challenges, wheels of fortune).
• Develop a content strategy aimed at player engagement and retention.
• Analyze competitors and content trends in iGaming and betting.
• Collaborate closely with CRM marketers, designers, and the SMM team.

Probation Goals:

• Adapt to the product and dive into the specifics of the content.
• Get familiar with the product, bonus mechanics, and gameplay processes.
• Study content communications (email, SMS, push notifications, landing pages, SMM).
• Conduct competitor analysis: copy, mechanics, and formats used by market leaders.
• Prepare and launch pages for bonuses, tournaments, and other activities.

Requirements:

• 2+ years of experience as a Content Manager (gambling, betting, iGaming).
• Strong understanding of content specifics for online casinos and sports betting.
• Ability to write high-converting copy (headlines, offers, promotional descriptions).
• Experience working with CMS platforms: creating and updating content.
• Basic skills in Figma.
• Ability to adapt content for different channels (landing pages, email, Telegram, push notifications, etc.).