Team Lead SMM Casino

PIN-UP.TRAFFIC is a group of companies within the PIN-UP Global that provides quality, payback traffic to customer products and services in markets where they have a presence. It has been operating since 2016 under the flagship project of the group of companies – the PIN-UP Partners partnership program.  

We are looking for a Team Lead SMM Casino to join our team!

Requirements

• 4+ years of experience in SMM / digital marketing, including 1–2 years in a lead or head role.
• Proven experience in iGaming (casino and/or sports betting).
• Strong understanding of audience, content, and tone of voice differences between Casino and Sports.
• Experience working with multiple GEOs (Tier-1 / Tier-2).
• Hands-on experience managing teams of 8–10+ specialists.
• Strong leadership, communication, and decision-making skills.
• Ability to take ownership and responsibility for results.
• High stress tolerance, structured thinking, and a proactive mindset.
• Experience with key social platforms: Telegram, Facebook, Instagram, X / Twitter; understanding of YouTube, Twitch, Kick, TikTok, and WhatsApp.
• Solid knowledge of SMM and product metrics (ER, reach, growth, registrations, FTD, retention).
• Understanding of responsible gaming principles and platform/regulatory requirements.

Responsibilities

• Develop and execute the SMM strategy for Casino and Sports verticals aligned with business goals.
• Adapt social media strategies across different GEOs, products, and audiences.
• Lead and scale a team of 10+ specialists (SMM, content, community).
• Define priorities, assign tasks, and ensure high-quality and timely execution.
• Oversee content strategies, content pillars, calendars, and tone of voice.
• Drive community growth, engagement, and brand reputation across key platforms.
• Launch interactive formats, gamification mechanics, and live content initiatives.
• Define, track, and optimize SMM KPIs based on performance data and insights.
• Prepare regular reports for business stakeholders and leadership.
• Collaborate closely with product, marketing, support, and affiliate teams.
• Support promotions, campaigns, tournaments, and key events.
• Ensure compliance with responsible gaming standards, platform policies, and local regulations.

• Optimize processes, implement best practices, and prepare the SMM function for scaling.
  
  Our benefits to you:

  ☘️An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
  🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
  🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
  🏖Paid vacations, sick leave, personal events days, days off
  💵Referral program — enjoy cooperation with your colleagues and get the bonus
  📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
  🎯Rewards program for mentoring and coaching colleagues
  🗣Free internal English courses
  ✈️In-house Travel Service
  🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
  🎳Other benefits could be added based on your location