Paid Social Media Buyer (Mid-Senior Level)

We are seeking a Paid Social Media Buyer with 4–7 years of experience running multi-platform campaigns with a strong foundation in Meta (Facebook/Instagram Ads Manager) and experience across one or more of TikTok, Pinterest, or Reddit.

This role goes beyond execution—you will play a critical role in content briefing, testing, and mapping paid creative against the funnel, as well as applying measurement and attribution tools (such as Wicked Reports, Northbeam, or Triple Whale) to help clients understand what’s working and why.

You’ll work with a diverse mix of brands and verticals, manage campaign strategy and day-to-day performance, and contribute to strategic insight development.

Key Responsibilities

Paid Social Strategy & Execution

• Plan, launch, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit (Meta expertise is required)
• Build and manage budgets, audience targeting, funnel segmentation, and testing roadmaps
• Develop media plans aligned to client objectives: lead generation, sales, signups, or traffic growth
• Implement creative testing frameworks (hooks, formats, value props) and track performance across funnel stages

Content Briefing & Creative Collaboration

• Translate funnel needs into content briefs for internal or external creative teams
• Guide the development of static, video, UGC, and motion assets based on platform and objective
• Map content types and angles to TOF, MOF, BOF strategies and campaign structures
• Collaborate with designers, editors, and writers to maintain high-performance ad libraries

Attribution, Measurement & Optimization

• Set up and validate pixel, CAPI, and platform conversion events across ad accounts and client sites
• Leverage 3rd-party attribution tools such as Wicked Reports, Triple Whale, or Northbeam to report on performance holistically
• Analyze data trends to identify creative wins, funnel drop-offs, and segment-specific performance
• Generate insights that lead to actionable optimizations and support strategic recommendations

Reporting & Client Collaboration

• Deliver weekly and monthly performance reports, including pacing, KPI performance, and next-step recommendations
• Present insights clearly to internal teams and external clients (written or verbal)
• Collaborate cross-functionally with CRO, SEO, and Creative to align performance strategy

What You Bring

Must-Have Qualifications

• 4–7 years of hands-on Paid Social campaign management experience
• Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences)
• Experience with at least one additional platform (TikTok, Pinterest, or Reddit)
• Demonstrated ability to brief, test, and scale creative content for performance
• Hands-on experience with 3rd-party attribution platforms (Triple Whale, Northbeam, or Wicked Reports)
• Strong understanding of full-funnel planning, including TOF/MOF/BOF strategies and creative alignment
• Proficiency with performance reporting, including KPIs like CPA, ROAS, MER, and funnel health metrics

Bonus Skills

• Experience with Google Tag Manager, event tracking, or Shopify integrations
• Background in eCommerce or subscription/lead-gen business models
• Prior agency experience managing multiple client accounts
• Strong spreadsheet/reporting tool fluency (Google Sheets, Looker Studio, etc.)

Role Details

• Open to both Part-Time and Full-Time candidates
• Fully remote position
• Work across a mix of industries, clients, and funnels with support from creative and strategy leads
• Competitive compensation