Marketing Manager to $4550

About the Company

A premium floral company specializing in

weddings, corporate events, flower delivery, subscriptions, and floral workshops. The company

operates in multiple lines of business (B2C + B2B) and is preparing for active scaling is looking for a hands-on, execution-driven Marketing Manager who can

independently run the company’s entire marketing engine — from ads to content to analytics

and deliver consistent, profitable leads across all business lines.

Someone who does the work directly: sets up ads, writes copy, builds landing pages, and runs experiments.

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Key Responsibilities

1. Paid Ads Management

● Plan, launch, and optimize Google Ads and Meta Ads campaigns.

● Manage $10–13k/month ad spend, with potential to scale.

● Improve ROAS and lead quality across delivery, weddings, corporate services, and

workshops.

2. Offers, Landing Pages & Funnels

● Build and test offers/lead magnets.

● Create landing pages using Squarespace (events) and Shopify (store).

● Set up simple funnels and lead nurture sequences.

3. Content & Social Media

● Coordinate video/photo shoots.

● Develop creatives for ads and organic content.

● Oversee IG/TikTok content direction (execution support comes from internal team).

4. Email, SMS & Automation

● Create campaigns and automated flows (inquiries, follow-ups, delivery reminders).

● Improve conversions through better messaging and segmentation.

5. Outreach Support

● Coordinate with the sales team on:

○ Venue and wedding planner outreach

○ Corporate partnerships

○ Co-marketing initiatives

6. Analytics & Reporting

● Track leads, conversions, revenue, and ROAS using:

○ GA4○ Pipedrive

○ Ad dashboards

● Produce clear weekly reports