Social Media Planner (Mobile Apps)
We're not just another tech company at Point2Web, we're a galvanizing force in the pulsating heart of the web services industry, sparking creativity and catalyzing innovation at every turn. We've designed an environment that encourages initiative, celebrates teamwork, and reveres results.
At Point2Web, we're not just in the business of providing offers to our affiliate partners - we're in the business of delivering the cream of the crop. We don't just aim to optimize the ROI for our ad customers, we're turning that dial all the way up, cranking the volume till we hit the sweet sound of maximum returns. That's not just a mission, that's a revolution.
Our Point2Web family has planted roots in the USA, Canada, Ukraine, Estonia, China, and South Korea. But no matter where we are in the world, we've created a space where ideas are not only welcome, they're the lifeblood of our business.
We keep things nimble, fostering a culture that encourages swift, decisive action.
We're not fans of red tape. We love openness, flexibility, and discussion because that's what keeps us close, efficient, and human.
We’re seeking a proactive and responsible Media Planner with a strong desire to grow within the field of client work. The Media Planner will play a pivotal role in managing client relations for Point2Web. The ideal candidate should have the ability to work directly with our clients, maintaining their ad campaigns to achieve predefined KPIs.
Requirements
- 3–5+ years of experience in Media Buying and/or User Acquisition in mobile apps
- Proven Media Planning experience
- Deep expertise in advertising on Social media traffic ( Meta, TikTok, Snapchat, NewsBreak), ASO, DSP
- Experience managing monthly budgets of $100K+ (either through direct media buying or proactive optimization)
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Solid understanding of tracking implementation for mobile apps
- Knowledge of MMP platforms: AppsFlyer, Adjust, Singular
- Experience in client support, scaling strategies, and growth hacking
- Comfortable with daily client communication, including online calls
- Excellent written and verbal communication skills, with the ability to clearly present complex information
- Strong organizational and structured approach to work, with the ability to analyze data and make informed decisions
- Proactive, goal-driven, and motivated to grow within client-facing roles
- Upper-Intermediate English or higher
- Experience with major app verticals: game apps (Hyper-Casual, Casual, Hardcore) - priority, utility apps, health & fitness apps, and others
Will be a plus:
Certifications such as AppsFlyer, Meta Media Planner, or Media Buyer Professional
- Day-to-day relationship management of a group of existing clients and the successful onboarding and management of new clients
- Proactive consulting for key accounts, providing expert advice on media planning and strategy.
- Understanding of client needs and expectations, oversee the creation, implementation, and optimization of client's performance across multiple platforms. Effectively present information, respond to questions, and follow up on inquiries from clients.
- Proactively monitor campaign performance and develop strategies for improved engagement in collaboration with the business development team and cross-department.
- Trouble-shoots and resolves issues by working with internal and client teams
- Guide clients to maximize their ROI and upsell.
- Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST Time Zone).
- A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
- 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
- English classes tailored to your current level.
- Modern, well-equipped office in Kyiv, complete with lunches/snacks and coffee.
- Increasing the professional level with courses, training, certifications, and conferences.