Social Media Planner (Web Products)

We're not just another tech company at Point2Web, we're a galvanizing force in the pulsating heart of the web services industry, sparking creativity and catalyzing innovation at every turn. We've designed an environment that encourages initiative, celebrates teamwork, and reveres results.
At Point2Web, we're not just in the business of providing offers to our affiliate partners - we're in the business of delivering the cream of the crop. We don't just aim to optimize the ROI for our ad customers, we're turning that dial all the way up, cranking the volume till we hit the sweet sound of maximum returns. That's not just a mission, that's a revolution.
Our Point2Web family has planted roots in the USA, Canada, Ukraine, Estonia, China, and South Korea. But no matter where we are in the world, we've created a space where ideas are not only welcome, they're the lifeblood of our business.
We keep things nimble, fostering a culture that encourages swift, decisive action.
We're not fans of red tape. We love openness, flexibility, and discussion because that's what keeps us close, efficient, and human.
We’re seeking a proactive and responsible Media Planner with a strong desire to grow within the field of client work. The Media Planner will play a pivotal role in managing client relations for Point2Web. The ideal candidate should have the ability to work directly with our clients, maintaining their ad campaigns to achieve predefined KPIs.

Requirements

• 3–5+ years of experience in Media Buying and/or User Acquisition Web Projects
• Proven Media Planning experience across multiple platforms
• Deep expertise in advertising on Social Media platforms (Meta, TikTok, Snapchat, NewsBreak) , and  DSP
• Experience managing monthly budgets of $100K+ (through direct buying or proactive optimization strategies)
• Strong analytical skills, including the ability to interpret data, identify trends, and provide actionable insights
• Solid understanding of tracking implementation for web funnels and key product-owner metrics such as LTV, Retention, ROAS, ARPU, ARPPU, Bounce Rate, etc.
• Experience with tracking and attribution setups (Pixel, CAPI, UTMs, server-to-server integrations)
• Strong experience working with product owners, including understanding funnel behavior and revenue-driven performance
• Proven skills in client support, scaling strategies, optimization, and growth hacking for web products
• Comfortable with daily communication with clients, including online calls and strategic discussions
• Excellent written and verbal communication skills, able to clearly present complex performance concepts
• Strong organizational and structured approach to work; ability to analyze large data sets and make informed decisions
• Proactive, goal-oriented, and motivated to grow within a client-facing and performance-driven environment
• Experience with A/B testing frameworks, creative strategy development, and high-volume testing environments
• Upper-Intermediate English or higher
• Experience working with major web verticals, including: mainstream dating, health & fitness, social casino (where allowed), short dramas, eCommerce, finance leadgen, etc.

• 
  Will be a plus:
  Certifications such as Meta Media Planner, Meta Media Buyer Professional, TikTok Academy certifications

Responsibilities
1) Day-to-day relationship management of a group of existing clients and the successful onboarding and management of new clients
2) Proactive consulting for key accounts, providing expert advice on media planning and strategy.
3) Understanding of client needs and expectations, oversee the creation, implementation, and optimization of client's performance across multiple platforms. Effectively present information, respond to questions, and follow up on inquiries from clients.
4) Proactively monitor campaign performance and develop strategies for improved engagement in collaboration with the business development team and cross-department.
5) Trouble-shoots and resolves issues by working with internal and client teams
6) Guide clients to maximize their ROI and upsell.

Working conditions

• Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST Time Zone).
• A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
• 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
• English classes tailored to your current level.
• Modern, well-equipped office in Kyiv, complete with lunches/snacks and coffee.
• Increasing the professional level with courses, training, certifications, and conferences.