Instagram Content Producer

We are looking for a highly motivated Content and Insights Coordinator to fuel our content machine and support the Creative Director in bringing strategic ideas to life. Your main mission will be to take ownership of our daily Instagram news flow, ensure content quality, and keep our social media channels alive, fresh, and accurate — all while freeing up our creative team to build high-impact formats and launch big ideas.

This is not a junior assistant role — we’re looking for someone smart, proactive, and curious, who’s passionate about content marketing, thrives in fast-paced environments, and understands the connection between news, growth, and attention.

Key Responsibilities

• Monitor market sources daily (e.g. DXP, Interact, Property Monitor, Gulf News, etc.)
• Curate, verify, and rewrite market news tailored to our audience
• Organize headlines into clear content categories with high accuracy and zero errors
• Prepare and brief the designer for visuals, ensuring clarity and relevance
• Collaborate with designer on layout and structure of carousel posts (3x per day goal)
• Schedule and post carousels in Instagram, write optimized captions, and select hashtags
• Prioritize hot or time-sensitive news even if off-plan — speed is key
• Plan daily stories and Instagram feed content (including Reels and reposts)
• Track post performance, reach, and save/share metrics to evaluate success
• Post directly on Instagram when needed and help with rapid packaging
• Organize creative archive (Dropbox/Drive/Telegram folders)
• Support the Creative Director with content preparation and micro-tasks

• Draft micro-campaigns, briefs, post drafts, and help with ad-hoc requests

  Optional but valuable:

• Basic video editing skills for Stories or quick turnarounds
• Interest in AI tools and automation for content research and repurposing

What You’ll Be Measured On (KPIs)

• Quantity and quality of daily carousel posts delivered
• Engagement rate and reach of carousel content
• Speed and accuracy in hot news delivery
• Organizational reliability (e.g., zero-post days, missed briefs, or post errors)

What We’re Looking For

• A sharp content eye — someone who sees a headline and immediately understands its potential
• Strong writing skills: clear, error-free English that gets attention fast
• Proactive brain: always suggesting improvements, smarter systems, better headlines
• Detail-driven mindset: you triple-check figures and care about clean formatting
• Social native: you know what makes content win or flop on Instagram

Growth Path and Culture

At Reelly, we’re a performance-driven startup, your growth is only limited by your initiative and impact. This role is not just a support function, it’s a launchpad. The person who excels here could grow into:

• Head of Content Operations, owning daily execution and shaping our creative infrastructure.
• Or even step into the Creative Director’s role, allowing our current Creative Director to elevate into a Brand Strategy Director or Head of Brand & Marketing position.

So if you have the drive, ownership, and vision, you’ll have the opportunity to evolve into a senior strategic role at the core of Reelly’s growth.