Head/Lead of Influencer Marketing (iGaming)
The team is looking for a Head/Lead of Influencer Marketing โ building the strategy from scratch and working with influencers and ambassadors across the globe.
In this role, you will:
- Develop and implement the global influencer marketing strategy.
- Build and manage a structured pipeline of creators across sports, crypto, tech and iGaming verticals.
- Lead scouting, negotiations and contracts with creators, talents and agencies.
- Manage end-to-end campaign execution, ensuring clear messaging, compliance and quality output.
- Oversee performance tracking, including FTD impact, engagement, reach, cost efficiency and ROI.
- Coordinate global ambassador programs and long-term partnerships.
- Develop scalable influencer frameworks for regions and ensure consistent execution quality.
- Guide content direction to match brand standards, product priorities and market needs.
- Align plans with Marketing, Brand, Sponsorship, VIP and Product teams across regions.
- Manage influencer budgets and control spend efficiency.
- Establish structured processes for planning, reporting and performance evaluation.
- Monitor creator trends, platform changes and competitive activity to adjust strategy.
Skills youโll need to bring:
- Experience in influencer brand marketing within competitive industries (iGaming, fintech, crypto, entertainment or sports).
- Strong understanding of creator ecosystems across global markets.
- Ability to manage multi-market campaigns and lead complex execution end-to-end.
- Proven track record of delivering influencer programs tied to measurable business results.
- Strong negotiation skills and comfort working with agencies, talent managers and creators.
- Established network of agencies, talent managers and creators across key markets.
- Ability to work with AI-driven processes for scouting, content analysis and reporting.
- Proficiency with influencer and performance tools (CreatorIQ, Traackr, HypeAuditor, Appsflyer, GA, Tableau or similar).
- Strong stakeholder management skills across teams and time zones.
- Comfortable working in a fast-paced, international environment with high expectations.
Our Benefit Cafeteria is Packed with Goodies:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- And yes, even Massage!
Ready to Take the Leap?
Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.
At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.
Required skills experience
| influence manager | 4 years |
| iGaming | 3.5 years |
Required domain experience
| Gambling | 3.5 years |
Required languages
| English | B2 - Upper Intermediate |
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