CRM Manager (iGaming)

As CRM Manager, you will execute and optimise our Casino’s CRM strategy. You’ll build and launch marketing campaigns that grow retention, conversions, and customer value, while improving overall player experience. Data-driven thinking, continuous testing, and hands-on optimisation are key.

Responsibilities

• Plan and execute CRM campaigns that drive retention and conversion
• Manage segmentation, targeting, and content delivery for Email/SMS/Push
• Monitor performance, analyse results, and implement optimisations
• Collaborate with content, design, and product teams to align player journeys
• Build and manage player bonuses and ensure smooth operations
• Write and proof CRM content (emails, SMS, push)
• Use CMS and campaign tools daily

• Work with basic HTML/CSS to update templates

   

Requirements

• 3+ years’ experience in CRM or Marketing Coordinator roles
• Strong knowledge of online casino/iGaming products
• Deep understanding of RFM segmentation and behavioral modeling
• Excellent English communication skills
• Skilled in data handling and segmentation
• Experience with Customer.io / Smartico / Optimove, etc.
• Detail-oriented, proactive, and highly organised
• Basic HTML/CSS editing abilities

• Eager to learn and open to feedback

   

What We Offer

• Fully remote work
• Flexible hours
• Competitive paid time off
• Professional growth
• Modern infrastructure