Head of Marketing

Who are we?

Fuel is on a mission to unlock billions of dollars in GDP by helping SMBs make better financial decisions every day. We manage over $500M in customer P&Ls through our FP&A platform, combining AI with hands-on CFO expertise to deliver enterprise-grade finance - without the enterprise price tag or complexity.

fuelfinance.me

instagram.com/fuelfinance

youtu.be/eI5VH2Ks9o4

Who are we searching for?

We’re looking for a Head of Marketing who will build the strategy of how Fuelfinance shows up in the market - from ICP and positioning to pipeline generation. This role is hands-on, high-impact, and close to founders. If you want clarity, trust, and real decision-making power, you’ll find it here.

Team structure: Content Specialist, Designer. A part of your job will also be managing vendors: the Reddit agency and an SEO agency. You will be collaborating closely with the Business Development, Sales, Product teams, CEO, and VP of Operations.

What are your responsibilities?

• Take ownership of SEO and GEO and grow them into reliable lead sources.
• Build and run lead generation across LinkedIn, paid channels, and events, with a clear focus on pipeline and revenue.
• Grade our ideal customers and use that understanding to decide what to build, promote, and ignore.
• Plan and run product launches from start to finish, making sure messaging is clear and relevant.
• Constantly test channels and messaging, keep what works, and stop what doesn’t.
• Own the website and conversion funnel and improve how visitors turn into qualified leads.
• Track results, understand what’s driving performance, and make decisions in fast-changing situations without losing focus or quality. 
• Lead the marketing team and external partners, set clear expectations, and give direct feedback.

What are the preferred requirements for the role?

Must-have skills:

• 7+ years in B2B marketing, with clear responsibility growing over time.
• Hands-on experience working with US and/or EU markets.
• English C1.
• Direct experience owning pipeline and revenue impact - you know how marketing affects CAC.
• Strong, hands-on SEO experience and at least one or two other acquisition channels you’ve personally worked with (paid ads, LinkedIn, events, etc.).
• Experience launching and positioning complex B2B products or services.
• A solid understanding of funnels, attribution, and analytics, and the ability to move forward even when data isn’t perfectly clean.
• Experience managing a marketing team and external partners and holding them to clear standards.
• Ability to set priorities and make trade-offs - you know what to focus on now and what to leave for later.
• Willingness to do the work yourself when needed: writing copy, reviewing pages, setting up campaigns, or fixing gaps.
• Experience working closely with founders or executive teams.

Nice-to-have skills:

• Experience in fintech.
• Experience in SaaS.
• Background in fast-growing startups where processes and systems were built along the way.
• Experience with GEO and AI-driven discovery channels.
• Ability to give clear, practical feedback on copy, design, landing pages, and campaigns - focused on what helps users understand and convert.

Reporting structure:

Report directly to the CEO.

Recruitment process:

• Recruiter interview
• Technical interview with the current Head of Marketing
• Test task
• Culture fit interview with the VP of Operations
• Final interview with the CEO

Why work with us?

• Build a scalable growth engine from first principles - real ownership, real impact.
• Influence product positioning and go-to-market strategy.
• Work directly with founders and senior leadership.
• Grow as a leader by building a marketing team that scales with the company.
• Flexible schedule, 18 paid vacation days, 10 paid sick days, and a supportive, low-ego team culture.