Facebook Media Buyer

Meta Ads Media Buyer (Lead Gen & User Acquisition)

Mission

Drive scalable, cost-effective traffic and high-quality leads through Meta Ads by continuous campaign optimization and strategic experimentation.

What you’ll do

• Launch and manage Meta Ads campaigns for lead generation and user acquisition
• Monitor, analyze, and optimize key metrics: CPL, Conversion Rate, Impression Share
• Run continuous experiments: new audiences, creatives, ad copy, bidding strategies
• Perform daily campaign monitoring and performance adjustments
• Run A/B tests for ad creatives and landing pages (in partnership with CRO)
• Track budget allocation, pacing, and spend efficiency
• Create regular performance reports with clear, data-driven insights
• Collaborate with analytics + sales to ensure lead quality, not just volume
• Document learnings and recommendations; suggest and implement automation where possible

What we’re looking for

• Strong ability to optimize Meta campaigns to reduce CPL and increase conversion rates
• Proactive mindset: you research, test, and adopt new approaches to improve traffic volume and lead quality
• Confident KPI tracking and reporting with actionable insights
• Solid understanding of performance marketing fundamentals (funnels, testing, attribution basics)
• Always staying up to date on Meta Ads trends, policies, and tools

Responsibilities (day-to-day)

• Daily monitoring and optimization of active campaigns
• A/B testing pipeline (creatives + landing pages)
• Budget tracking and spend control
• Clear documentation of tests, wins/losses, and hypotheses
• Building/using automation: rules, monitoring, scaling workflows

What success looks like in the first 3 months

• Lower CPL by 15% across Usergen and Leadgen campaigns
• Scale lead volume to 100 published leads/day
• Launch and manage Facebook form ads for leadgen + usergen
• Build a Facebook-focused funnel targeting a narrower segment of the “Fully Renovated” audience
• Improve funnel conversion rate by +5% together with CRO
• Run at least 8 A/B tests per month on leadgen funnels
• Set up automation workflows (e.g., Make.com):
  • Learn and implement basic monitoring/scaling scenarios
  • Create 5 automated rules in Meta
• Professional development: complete courses (Make.com or n8n automation basics, advanced CRO via CXL, Google Analytics)

Nice to have

• Experience with Make.com or n8n
• CRO/testing experience beyond ads (landing page experimentation, funnel optimization)
• Strong documentation habits and structured experiment design