Marketing Specialist $ Offline

We are looking for a Marketing Specialist to support our content, SEO, and marketing operations. This role focuses on website content management, SEO optimization, client reviews management, social media publishing, and coordination of marketing tasks across the team.

Responsibilities:
- Full-cycle content management, including proofreading and SEO optimisation of texts, working with metadata, URLs and keywords.
- SEO support for the website
Participation in the creation and maintenance of content plans, topic clustering and page prioritisation.
- Preparation of technical specifications for copywriters and designers.
- Working with the website admin panel to add, edit and publish content and fine-tune the SEO of pages.
- Coordination with developers on bugs, updates, and correct content display
Planning and publishing content on LinkedIn.
Preparing marketing materials and presentations.
- Working with customer reviews on platforms such as Clutch and G2.
Searching for and analysing new platforms and directories for company placement.
Setting tasks, monitoring deadlines and quality of execution.
- Maintaining working documents and updating project statuses.
- Researching marketing opportunities and participating in the preparation of offers and creative content for advertising launches.
- Communicating with the team and participating in client calls (if necessary).

Requirements:
- At least two years' experience in marketing, content or SEO.
- Understanding of SEO and content marketing principles
- Experience of working with a CMS and Google Search Console.
- Skills in preparing clear technical specifications and working with contractors.
- Ability to structure information and work on multiple tasks simultaneously.
English language — Intermediate+.
The following would be an advantage:
- Experience of working in an IT/digital/agency environment.
- Experience of working with review platforms (Clutch, G2, Behance, etc.).
- Understanding of performance marketing and advertising processes.