SMM Specialist, Biotech (Artificial Intelligence)

Requirements:

• Understanding of the biotech industry (formal education is a plus, but not mandatory) and related domains.
• Solid grasp of AI automation and the ability to translate technical solutions into clear business value.
• Strong hands-on understanding of LinkedIn, SEO, YouTube, Instagram, and Facebook algorithms.
• Proven experience managing LinkedIn — both company pages and founders’ personal brands.
• Deep knowledge of analytics, algorithms, and paid campaigns on LinkedIn, with the ability to scale reach and relevance.
• Fluent written American English — able to communicate in the language of engineers and scientists while staying accessible to a broader audience.
• Ability to read scientific papers or technical documentation, extract key insights, and transform them into engaging, understandable content.
• Experience working in or with outsourcing companies; understanding of product/service teams, dev cycles, and client expectations.
• Strong visual taste: ability to create clean, modern visuals, photos, and short videos (reels/shorts).
• Basic video editing skills: animations, subtitles, trimming, and simple cuts for reels or posts.
• Ability to quickly achieve measurable results (CTR, Views, Avg. View Duration, ER).
• Experience creating and executing content plans; proactive leadership in the content process (not just “posting what’s given”).
• Proficiency with social media analytics, scheduling, and automation tools.
• Familiarity with Notion for reporting (we’ll teach you if needed).

Responsibilities:

• Develop and manage the SMM strategy for blackthorn.ai, focusing on LinkedIn (company page + founder’s personal profile) and, to a lesser extent, YouTube, Instagram, and Facebook.
• Create and execute content plans: categories, topics, calendars, formats; coordinate production and publishing.
• Produce visual materials: photos, infographics, short videos; perform basic editing (subtitles, trimming, platform adaptations).
• Translate complex scientific or technical materials into accessible posts, thread summaries, carousels, and short videos.
• Launch and optimize paid LinkedIn campaigns; run A/B tests for creatives and messaging.
• Integrate SEO best practices into content (keywords, previews, metadata); optimize for YouTube search and Google visibility.
• Track and analyze performance metrics (CTR, Views, Avg. View Duration, ER, follower growth, leads); provide insights and actionable recommendations.
• Manage online communities: respond to comments, engage in discussions, expand the expert network, and build collaborations.
• Continuously test platform algorithm updates and quickly adapt content tactics.
• Collaborate closely with engineering, scientific, and BD teams to align messaging and priorities.

Working Conditions:

• Remote, flexible schedule within European time zones (mainly CET/CEST).
• Performance-based bonuses tied to key metrics (CTR, reach, conversions, lead KPIs).
• Direct access to founders and subject-matter experts in biotech and AI.
• Content production budget (design, ads, tools) and opportunities for professional growth.
• Clear goals, fast feedback cycles, and a real opportunity to shape the company’s brand in global markets.