Marketing Analyst (Technical)

We’re looking for a Marketing Analyst to help scale acquisition and retention through data — from clear channel performance insights to ensuring tracking and attribution are reliable. This is a cross-functional role at the intersection of Marketing and Product, with strong impact on growth decisions.

What you’ll do:

• Analyze marketing channels and campaigns (CPA/ROI/ROAS/LTV, retention).
• Build and maintain dashboards and recurring reporting for the marketing team.
• Identify insights across funnels/cohorts/player segments and propose optimizations.
• Ensure measurement accuracy: GA4/GTM setup, events, UTM hygiene, basic attribution.
• Help teams investigate metric discrepancies and improve data quality.

What we’re looking for:

• Experience in marketing/product analytics (ideally in a performance-driven environment).
• Strong SQL and solid understanding of core marketing metrics.
• Hands-on with GA4/GTM and BI tools (Looker/Power BI/Tableau/Metabase).
• Strong communication skills and experience working with Marketing/Product stakeholders.

Nice to have:

• iGaming / online casino experience.
• BigQuery / Amplitude / AppsFlyer (if mobile is relevant).
• Basic Python, server-side tracking/CAPI.
• Understanding of forecasting fundamentals (e.g., how LTV/churn/conversion forecasts are built).

Why join:

• Clear ownership and visible impact on growth (acquisition, retention, unit economics).
• End-to-end involvement: data → insight → action, not just reporting.
• Opportunity to shape marketing analytics and measurement practices.

What we offer:

• Competitive salary. Performance-based bonuses tied to ROI and growth KPIs.
• 21 paid vacation days, 25 sick days, and 3 personal days per year.
• $600 annual L&D budget for courses, conferences, or mentorship.
• Business trips to our Cyprus HQ and international industry events.
• Team culture: regular offsites, team buildings, and company events.
• Transparent processes, no micromanagement — full ownership of your results.