Social Media Manager

We are an outsourcing company partnering with fintech and crypto businesses. Social Media Marketing Manager role is a part of a client project specializing in the cryptocurrency area. You’ll join a Marketing department team, which consists of 8\10 people.

Key Responsibilities:
Strategy Development: Develop social media usage concepts for various project products in alignment with the overall marketing strategy.
Competitor & Market Research: Analyze competitors and market trends (cryptocurrency, blockchain, finance, IT), adapting successful strategies and updating social media plans;
Content Planning & Creation: Develop content plans for primary and secondary platforms. Create, edit, and manage content (text, visuals, video);
Content Guidelines & Training: Create content guidelines for copywriters and designers. Ensure content quality;
Community Management: Engage with followers, moderate discussions, and handle comments and reviews;
Event Management: Organize and run social media events (giveaways, AMA sessions, etc.) to drive engagement;
Collaborations: Identify and work with relevant communities, bloggers, and KOLs on joint projects;
Performance Tracking & Reporting: Prepare reports on SMM activities and optimize strategies based on analytics.

Requirements:
Experience: At least 3 years of experience as SMM. Proven track record with Twitter, Telegram, Reddit, and LinkedIn; 
Domain: +1 years in blockchain or cryptocurrency products;
Expertise: Experience in developing social media strategies for various product lines (B2B, B2C, VIP), adapting tone of voice to different goals and audiences, as well as experience in localizing and tailoring the overall marketing strategy to each social platform.
Community management engagement: Proven skills in building and maintaining engaged social media communities.
Technical skills: Proficiency with graphic editors (Figma, Canva, etc.). Experience with social media;
Languages: English proficiency (Upper-Intermediate or higher);
Soft skills: ability to multitask effectively, making swift and responsible decisions.

Nice to have:
Social Media Channels: Experience with social platforms such as Discord, YouTube, Binance Square, CMC Community, and other Web3-oriented networks;
Technical skills: Basic skills in video editing or motion design.


Conditions and benefits:
Remote-friendly culture: Work from anywhere in the world with a flexible schedule in CET timezone;
Opportunities for growth: Take advantage of paid training, English-speaking clubs, support for certifications, and participation in professional events;
Reliable conditions: Transparent terms, stable compensation, and consistent support;
Room for ideas: We work in teams with full autonomy, empowered by our clients to take complete ownership of our projects.

 

Published 27 October
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