LuckyStart CRM Manager

LuckyStart CRM Manager  

Who is LuckyStart?

 LuckyStart is a powerhouse of digital marketing specialists bringing fun online casino experiences to the online gambling world.
LuckyStart Casino provides players with an entertaining place to spend their time while being guided through the levels of the VIP program, receiving exciting bonuses as they go. With an ever growing digital presence in the casino world, we are looking for someone with a drive for results and success to take our brands to the next level.

Role Overview

 You will work closely with the team in helping to implement and enhance the overall CRM strategy for LuckyStart Casino. You will set up new marketing campaigns, aimed to increase the retention and conversion rates, along with improving customer value and engagement.

With CRM at the heart of the business, ongoing optimisation of campaigns to build and strengthen our loyal customer base should be at the front of your mind. This role will suit a motivated, organised and proactive and hands-on person wanting to be part of a fast paced digital business. You must have good communication skills and an eye for detail. You must be an enthusiast for data marketing, user experience and optimisation.

Responsibilities

●      Implement marketing campaigns aimed to improve retention       and conversion performance.

●      Design and create profitable promotions to increase player       engagement and revenues

●      Coordinate between different business owners in planning, designing, and executing the
marketing activities.

●      Monitor campaign performance and make recommendations for improvement.

●      Become an expert user of our campaign management tool

●      Generate and filter segmentation lists to prepare for execution of Email & SMS content.

●      Work with a Content Management Systems to set up site campaigns on desktop and mobile.

●      Daily work includes operating an admin system, analysing & reporting, testing, and
HTML coding.

●      Meet daily deadlines and objectives in a fast-paced environment.

●      Liaise with content and design to align player promotions

●      Build and manage player bonuses, ensuring smooth running

●      Write player emails, push notifications and SMS

●      Live and breath customer journeys, from first visit all the way into the life cycle, implement tests and offer ways to improve it.

Requirements

●      At least 2-year experience as a CRM/ Marketing Coordinator

●      Strong knowledge in online casino products

●      High level written and spoken English

●      Experienced in managing data

●      Proactive, meticulous, and organised

●      Proficient using Microsoft Office (particularly Excel) with

●      HTML/CSS knowledge (ability to edit existing code)

●      Eager to learn and willing to receive feedback

●      Hands on of Customer.io  experience is a must 

What We Can Offer:
 Remote working
Flexible working hours
Company Performance Bonuses