Octy

Media Buyer (Meta, Google, TikTok)

We’re looking for a Media Buyer to lead user acquisition campaigns across Meta, Google, and TikTok for our mobile (iOS/Android).

You’ll be responsible for launching, optimizing, and scaling paid campaigns with a strong focus on data, performance, and clear business impact.

 

Responsibilities:

 

  • Plan, launch, and optimize paid campaigns in Meta, Google Ads, and TikTok Ads for mobile apps.
  • Manage budgets, bids, and pacing toward performance KPIs (CPI, CPA, ROAS).
  • Develop and test hypotheses: creatives, audiences, placements, funnels, and offers.
  • Set up and validate event tracking; ensure correct attribution via MMPs (AppsFlyer, Adjust, etc.) and SKAdNetwork.
  • Conduct regular performance analysis: cohort and channel contribution reports, insights, and scaling recommendations.

 

Requirements:

 

  • 3+ years of hands-on experience in user acquisition for mobile apps via Meta, Google, and/or TikTok.
  • Proven success in achieving CPI/CPA targets and scaling profitable campaigns.
  • Strong analytical skills: dashboard building, data interpretation, actionable insights.
  • Solid understanding of attribution models (including post-IDFA), event tracking, funnels, LTV, and ROAS.
  • Languages: English, Ukrainian and Russian 

 

Nice to Have:

  • Experience working with the US market.
  • Familiarity with analytics tools: AppsFlyer / Adjust, Firebase / GA4, Looker / Google Sheets, or similar.
  • Curiosity, initiative, and ownership mindset — you’re proactive in finding growth opportunities.

 

What We Expect:

 

  • Autonomy and reliability in campaign management.
  • Transparent and data-driven reporting.
  • Initiative in testing and proposing new growth hypotheses.
  • Consistent delivery and respect for timelines.

 

Stages:

  • HR call
  • Tech interview

 

 

Ready to level up your career? We're ready for you

Required domain experience

Mobile 1 year

Required languages

English B1 - Intermediate
Ukrainian C1 - Advanced
Russian C1 - Advanced
Published 20 October
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