SMM Manager

We’re looking for a creative and data-driven SMM Manager to take full ownership of our social media presence across TikTok, Instagram, Facebook, and X (Twitter).
Your mission will be to develop and execute a content strategy aligned with our PPC funnel goals — driving CTR, CVR, installs, and LTV growth.

Responsibilities:

• Develop and manage content strategy aligned with performance marketing objectives.
• Research competitors and trends, identify winning formats, and experiment with new ideas.
• Create and maintain a structured content plan: brief video/creative tasks, manage UGC creators and bloggers, and oversee production quality.
• Lead the UGC pipeline — sourcing, briefing, reviewing, and ensuring timely delivery.
• Handle daily posting, stories/reels, comment moderation, and creator communications.
• Collaborate closely with the PPC team to test creative hypotheses across organic and paid campaigns.
• Analyze social media performance metrics (reach, engagement rate, CTR, CPI/CPA impact of organic content) and prepare regular reports with scaling recommendations.
• Ensure speed, proactivity, discipline, and accuracy in all deliverables.

Requirements

• 3+ years of experience in SMM for mobile applications (preferably with successful TikTok/Instagram/Facebook cases).
• Proven experience in building content funnels aligned with performance goals (installs, leads).
• Strong skills in content briefing and UGC pipeline management (sourcing, briefing, revisions, deadlines).
• Excellent copywriting skills and understanding of tone of voice for English-speaking audiences.
• Strong visual sense and understanding of content aesthetics.
• Proficiency with Meta Business Suite, TikTok, and Instagram tools.
• Basic understanding of product analytics (Firebase, GA4, AppsFlyer, or Adjust) as sources of insights.
• Languages: English, Russian, Ukrainian 

What We Expect

• Proactivity and creative initiative.
• High speed of execution and strong sense of ownership.
• Attention to detail and consistency in reporting.