CMO- IGaming (PreLaunch)

Real people. Real impact. One team.
 

Let’s Start With a Hello

“We’re not just filling a role — we’re looking for someone ready to join our adventure. If you love what you do, enjoy working with great people, and want to make a real impact, you might have just found your next home.”

Where We Are (Pre-Launch)

“We’re in pre-launch — the product is not live yet. We’re building a scalable iGaming platform and preparing a clean entry into MENA markets (Egypt, Morocco, Algeria — and beyond). Now is the moment to set the marketing engine from 0→1: strategy, channels, brand, analytics, and the team that will drive sustainable growth.”

What You’ll Be Doing

• Strategy & Growth (MENA): craft and execute the go-to-market strategy for Egypt/Morocco/Algeria; define positioning, channel mix, targets, and budget.
• Acquisition & Partnerships: own all acquisition channels — affiliate, influencer/KOL, media buying, SEO/ASO, SMM, retargeting, and performance creatives; build and scale affiliate programs.
• Funnel & ROI: design conversion funnels, run experiments, and optimize CAC/LTV, FTD, CR, ARPU, ROI; allocate budget by performance.
• Brand & Content: shape the brand’s communication platform; oversee creative direction, content production, and localization for MENA.
• Analytics & Reporting: implement dashboards and reporting across channels; partner with Product on conversion and retention (GGR/NGR, cohorts, churn).
• Team Leadership: build and lead a high-performing marketing team (5+); set KPIs/OKRs, establish clear rituals, and coach for outcomes.
• Compliance & Risk: ensure ads/partnerships follow local rules and platform policies; manage vendors, contracts, and SLAs.
   

What Makes You a Great Fit

• You have experience in iGaming/Betting/FinTech or high-performance digital marketing.
• You’re strong in affiliate marketing and media buying, and you’ve run campaigns end-to-end (strategy → execution → analytics).
• You live in performance metrics: CAC/LTV, FTD, CR, ARPU, ROI, GGR/NGR — and you act on dashboards.
• You’ve managed international campaigns and understand cultural/behavioral specifics of MENA audiences.
• You’ve built and led teams (5+ people) and prefer ownership to micromanagement.
• You communicate clearly in English (Upper-Intermediate+); French or Arabic is a real advantage.
   
• You’re comfortable at growth stages where formal processes don’t exist yet — and you like building them.

What’s In It for You

• Competitive salary + performance bonus tied to clear KPIs/OKRs.
• Remote work during the pre-launch phase; flexibility in how you work.
• A multicultural team that feels like friends as much as colleagues.
• The chance to shape our brand, our markets, and your own path from day one.

Let’s Wrap It Up

“If this sounds like your kind of place, we’d love to hear from you. Bring your skills, your energy, and your ideas — we’ll bring the opportunities, challenges, and a team that’s cheering for you from day one.”