Product Marketing Manager

We are looking for a Product Marketing Manager to join Dealpump, a social network for smart shoppers. This is a strategic role where you’ll be responsible for building and optimizing quiz funnels to drive user acquisition, engagement, and overall growth.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver data-driven strategies and experiments will be essential for the successful launch and rapid validation of new marketing hypotheses.

What challenges await you:

• Quiz Funnel Strategy & Execution: Design, launch, and optimize quiz funnels that drive user acquisition and engagement.
• Conversion Optimization: Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI.
• Market & User Research: Identify user segments, test hypotheses, and refine messaging to align with user motivations.
• Cross-functional Collaboration: Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals.
• Analytics & Reporting: Track funnel performance, analyze user journeys, and present actionable insights to leadership.
• Growth Experiments: Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows.
• Balancing engagement with conversion in quiz funnels.
• Continuously testing and optimizing creative, copy, and user flows at speed.
• Adapting quickly to shifting ad platform algorithms and privacy changes.
• Collaborating cross-functionally in a fast-paced startup environment.

What we value:

• 3+ years of experience in growth marketing, product marketing, or funnel optimization.
• Proven track record of building and optimizing quiz funnels or interactive lead-generation flows.
• Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads).
• Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar).
• Experience with A/B testing and CRO (conversion rate optimization).
• Strong copywriting and messaging skills, especially for quiz-style engagement.
• Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV).
• Experience owning and executing end-to-end growth or marketing funnel projects.
• Demonstrated ability to increase conversions and optimize customer acquisition.
• Hands-on campaign management and creative testing experience.
• Collaboration with cross-functional teams (engineering, product, design).
• English B2+ proficiency.
• Autonomous, ambitious, proactive, positive, open and easy-going, and empathic personality.

A plus if you have:

• Knowledge of behavioral psychology and gamification techniques.
• Experience working in high-growth startups.
• Experience in building marketing programs from scratch.
• Previous work in scaling a consumer-facing product in the US market.

Join our team!