Retention Product Marketing Manager Offline

We are looking for a data-driven and customer-focused Retention Marketing Manager to lead our efforts in engaging and retaining our existing user base. This role is responsible for designing and executing retention strategies across multiple channels, monitoring key performance metrics, and driving improvements in customer engagement, loyalty, and lifetime value.

HOW YOU WILL MAKE AN IMPACT

• Develop and implement multi-channel retention campaigns (email, push, in-ap, etc.) tailored to user segments.
• Own and monitor key retention and engagement KPIs, including churn, reactivation, ARPU, LTV, and cohort performance.
• Analyze user behavior, identify trends, and uncover opportunities to increase retention and reduce churn.
• Collaborate with cross departments for successfully launching and maintaining retentions campaigns.
• Run A/B tests and experiments to continuously improve campaign effectiveness.
• Build and maintain lifecycle marketing programs that drive long-term user value.
• Report on campaign performance and retention metrics to stakeholders, providing actionable insights.
• Leverage customer feedback and analytics to refine messaging, offers, and incentives.
• Implement gamification tools and mechanics. Design, setup and maintain ideas for gamification both constant and sessional.
• Act competitors research in order to implement best practices and new customer management approaches.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Proven experience in retention with success cases, CRM and lifecycle marketing, ideally in gaming/gambling industries.
• Strong understanding of marketing automation platforms, segmentation, and personalization. Experience with Customer.io will be a huge plus.
• Analytical mindset with ability to translate data into actionable strategies.
• Understanding of target audience, user needs and match the offers according to users’ behaviour on the product.
• Experience working across multiple communication channels and touchpoints.
• Excellent project management and cross-functional collaboration skills.
• Strong written and verbal communication abilities.

Nice to Have

• Experience in gaming, fintech, e-commerce, or other high-engagement industries.
• Familiarity with Customer.io, BI tools, other analytics tools, AI for retention marketing.
• Knowledge of loyalty programs and gamification mechanics.

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)