Team Lead of Media Buying

     Responsibilities

• Managing the media buying team: setting daily/weekly tasks, monitoring KPIs (ROI, eCPA, CR, volumes), providing regular feedback and optimizing workflows;
• Launching and scaling ad campaigns: testing hypotheses and funnels, scaling working campaigns, responding promptly to bans and technical issues;
• Analysis and optimization: tracking performance via trackers and BI systems, making decisions on traffic redistribution or shutdowns, gathering insights;
• Process systematization: maintaining a knowledge base (tests, funnels, approaches), ensuring internal standards are followed, handling alerts;
• Cross-department coordination: briefing designers, working with the tech team on infrastructure and accounts, reporting.
  
  Requirements
• 3+ years of experience in media buying;
• Experience in iGaming;
• Deep understanding of multiple major traffic sources: Facebook Ads, Google Ads, TikTok, UAC, DSP (at least one);
• Experience managing budgets of $100K+ per month;
• Work with GEOs Tier1 / Tier2 / Tier3 / CIS (one or more);
• Experience with agency accounts;
• Strong grasp of performance marketing metrics, funnels, analytics, and attribution;
• Experience managing a team of 6+ people;

• Willingness to combine hands-on media buying with team leadership and development.