Content Writer

WHO WE ARE:

Volpis is a company of ambitious professionals providing Web & Mobile App Design and Development services for more than 9 years. Regularly listed in the Top IT Outsourcing Companies and Top Custom Software Development Companies on Clutch.co. Being a full-service company, we provide expertise in all phases of the software development life cycle. We’ve successfully covered more than 100 products all over the world. Together, we’ve created a dynamic, fun, inspiring environment where we can be ourselves and grow each day.

Location — LVIV!

Required Experience/Skills:

• 2+ years of experience in B2B content marketing for software development companies;
• Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces;
• Experience building content clusters within industry verticals;
• Strong SEO knowledge — including keyword research, SERP analysis, and on-page optimization;
• Quickly grasp complex technical and business topics through research or communication with internal experts;
• Ability to write in a defined Tone & Voice, getting it right on the first try;
• Analytical mindset. Сonfident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements;
• Excellent communication skills — able to extract insights from experts and translate them into clear, authoritative content;
• Ability to clearly explain and justify your editorial decisions;
• Basic experience with link building;
• Proficiency in AI tools to accelerate writing process;
• Solid understanding of EEAT principles;
• Understanding of how to align content with sales goals and buyer journeys;
• Proactive and self-motivated — driven by measurable outcomes.

Would be a plus:

• Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies.

Responsibilities:

• Build and maintain a content plan for assigned industry verticals — including both new content and article updates;
• Conduct in-depth SEO research — identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent;
• Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content;
• Write long-form, high-quality SEO articles, case studies, and landing pages that follow our internal structure, format, and tone;
• Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs);
• Organize backlink building to support content growth;
• Publish and format content on our website using the WordPress console;
• Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements.

Your Benefits:

• 15 days paid vacation;
• 7 days 100% paid sick leaves;
• Sport and health compensation;
• Flexible working hours;
• Corporate training (internal and external);
• IT Cluster membership;
• Personal Birthday and anniversary gifts;
• Сorporate parties and team-buildings;
• Company legal and accounting support.