TikTok Ads Manager

Hey there!

On behalf of Avlo Research, WeMatch is looking for a skilled and motivated TikTok Ads Manager to join their team and help them grow. 

Avlo Research is an insight-driven digital advertising company with roots in the programmatic space. They are strongly positioned to capitalise on the convergence of data, media, insights and technology to revolutionise how brands connect with consumers. 

Their team loves everything digital, advertising and technology. This passion resonates in their best interest to drive others business.
 

For this role you'll need:

• 1-2+ years of dedicated experience managing high-performance paid advertising campaigns, with significant emphasis on TikTok Ads Manager
• Proven track record of driving substantial ROI and achieving ambitious goals on TikTok.
• Expert-level knowledge of TikTok ad formats, targeting, bidding strategies, measurement, and troubleshooting.
• Advanced analytical and problem-solving skills, capable of interpreting complex datasets and developing sophisticated optimization strategies.
• Deep understanding of the broader digital marketing ecosystem and how TikTok fits into cross-channel strategies.

Soft skills:

• Exceptional project management skills, including the ability to manage multiple complex campaigns simultaneously.
• Strong leadership potential and a desire to mentor others.
• Excellent client-facing communication and presentation skills, with the ability to articulate complex strategies and results clearly.
• Ability to think creatively and strategically to adapt to TikTok's rapidly evolving landscape.
   

Your duties will be: 

1. Develop comprehensive TikTok advertising strategies aligned with diverse company's business objectives (e.g., e-commerce growth, app downloads, brand awareness at scale).
2. Conduct in-depth audience research, competitive analysis, and market trend analysis to inform campaign strategy.
3. Independently set up, launch, and manage highly optimized TikTok ad campaigns, including complex targeting, advanced bidding strategies, and extensive A/B testing frameworks.
4. Proactively monitor, analyze, and optimize campaign performance, identifying advanced trends, opportunities for scale, and areas for improvement.
5. Lead the creative briefing process and provide strategic feedback to creative teams to ensure optimal ad performance on TikTok.
6. Manage substantial ad budgets efficiently, consistently aiming to maximize ROAS and other key company's KPIs.
7. Generate insightful performance reports, provide actionable recommendations, and present results directly to stakeholders.
8. Mentor and provide guidance to Middle and Junior TikTok Ads Managers.
9. Contribute to new business pitches and strategic company's initiatives related to TikTok advertising.

If you’re passionate about TikTok advertising and ready to drive high-impact campaigns in a fast-growing, innovative company, we can’t wait to connect with you!