Head of Social Communication

We are the creators of a new fintech era!
Our mission is to revolutionize the world by making blockchain technology accessible to everyone in everyday life. WhiteBIT is a global team of more than 1,200 professionals united by a shared vision of shaping the Web3 future.
We are building our own blockchain ecosystem, ensuring maximum transparency and security for over 8 million users worldwide. Our cutting-edge solutions, rapid adaptation to market challenges, and technological excellence set us apart from traditional companies.
Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT, and VISA.

The future of Web3 starts with you — join us as Lead of SMM & Community!

Requirements:

— A strong manager who will supervise the entire portfolio of brand’s social media and community channels, and be responsible for the entire cycle: from strategy-building and positioning to execution.
— 5+ years of experience in building social media and community channels, at least 2 years of which - in web3 / fintech.
— Experience of being a part of an omnichannel marketing department, and managing a team of 10+ subordinates.
— Regional synchronization
— Experience of working inside a matrix structure, building relationships with multiple stakeholders
— Deep understanding of the crypto industry and its audience
— Excellent knowledge of social media trends, algorythms and viral marketing principles
— Experience in building social media and community channels: possess real cases of SMM growth and community activation
— Understanding of marketing funnels and knowledge of how to embed SMM channels in them.
— Strategic thinking, as well as being prepared to immerse oneself into specific tasks, project, and campaigns.
— Confident knowledge of English
— Have experience in both B2B and B2C communications with the audience
— Knowledge of ORM and crisis-management

Responsibilities:

— Developing and execution of SMM and community strategies. Building a long-term growth & engagement plan.
— Working with KPIs: internal marketing department metrics, as well as the goals of stakeholders
— Channel and content management: defining prioritized social media channels and building a stable content flow that would lead to a diverse and differentiated approach.
— Managing a content plan, introducing new formats
— Together with the design and content teams, working on key visuals and tone of voice for Social media channels
— Managing the internal team of SMM and community managers; tracking performance, determinging responsibilities and scaling
— Working with external subcontractors: agencies, creators, etc (when necessary)
— Working with stakeholders inside the matrix structure: prioritizing their tasks, managing expectations and results.
— Community building: activation and retention of community channels via events & activities. Working with community ambassador programs.
— Reputation management: monitoring brand health and participating in the online discourse.
— Analytics & reporting: defining key metrics, planning and control. Building a regular reporting dashboard for the management and internal stakeholders.
— Regional social media teams: Assist new regional teams in launching local community and social media channels, onboarding local specialist into company’s standards and practices.

Work conditions:

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.

Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.

Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.

Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.

Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions, and an inspiring environment to help you thrive.
— 24 calendar days of paid leave.
— Additional days off for national holidays.