Senior In-app Mediabuyer

Let us introduce you to an exciting new project,
an affiliate network built entirely on a custom engine developed from scratch. Within this network, offers are actively promoted from verticals such as iGaming, gaming, social casinos, and more.

What sets this project apart is its focus on exclusivity: the network works exclusively with unique offers, providing the best conditions on the market.

Responsibilities

• Developing and implementing an in-app traffic acquisition strategy based on key KPIs (CPI, CPA, ROAS, LTV);
• Planning and allocating budgets across ad networks, sources, geos, and formats;
• Scaling successful campaigns and quickly pausing underperforming ones;
• Identifying and testing new traffic sources, evaluating their potential;
• Setting up campaigns across ad networks (Unity Ads, ironSource, AppLovin, Mintegral, Vungle, Chartboost, etc.);
• Monitoring key metrics such as eCPM, CTR, CVR, ARPU, and others;
• Conducting in-depth traffic quality analysis using MMPs (AppsFlyer, Adjust, Singular, Kochava);
• Briefing designers, copywriters, and video editors;
• Ensuring creative quality and adapting assets to formats and devices;
• Analyzing creative performance and quickly launching new hypotheses.

Requirements

• Experience with Moloco (in-app network) is required;
• Full understanding of the in-app ecosystem and at least 1 year of recent experience in the gambling vertical;
• Monthly ad spend from $50000;
• Deep Understanding of the In-App Ecosystem;
• Knowledge of in-app ad formats: interstitial, rewarded video, banner, native, playable ads;
• Understanding of ad networks and DSPs: Unity Ads, ironSource, AppLovin, Mintegral, Vungle, Chartboost, etc.;
• Working with auctions and bidding: setting and optimizing bids, understanding the impact of eCPM, CTR, CVR on traffic buying;
• Analytics and Optimization Skills;
• Confident use of MMPs (AppsFlyer, Adjust, Singular, Kochava): tracking setup, attribution, funnel analysis;
• A/B testing of creatives, placements, and audience segments;
• Identifying and blocking fraud: working with anti-fraud tools, knowledge of key fraud types (click injection, SDK spoofing, etc.);
• Briefing designers and video editors on in-app creative production;
• Knowledge of approaches that increase CTR and CVR in mobile games and apps;
• Optimizing creatives for different sizes, formats, and platforms (iOS/Android);
• Planning and executing scaling strategies for high-performing campaigns;
• Budget allocation across networks, campaigns, and ad formats;
• Launching and testing new traffic sources, evaluating their potential;
• Building and automating media buying processes.