Mobile Growth Analyst / Product Marketing Analyst (Google Play)

About the company:

We develop Photo Studio, a multifunctional photo editing and design app with over 10 years on the market. In spring and summer 2025, we faced a decline in new user traffic and are looking for a specialist who can identify the reasons behind this drop and propose a strategy to restore growth.

Responsibilities:

• Analyze metrics in Google Play Console: installs, traffic sources, conversion rates, retention.
• Identify the causes of traffic decline (organic, paid campaigns, algorithm changes, seasonality, competition).
• Assess the impact of app updates, reviews, and ratings on user acquisition.
• Analyze advertising channels (Google Ads, Meta Ads) and their contribution to growth/decline.
• Prepare reports with insights and hypotheses.

• Propose specific actions to recover and improve performance.

   

Requirements:

• Experience in mobile app analytics or mobile marketing.
• Strong knowledge of Google Play Console and related analytics tools (Firebase, Appsflyer/Adjust, data.ai or similar).
• Ability to work with data, identify trends, and formulate hypotheses.

• Skills in preparing clear reports and actionable recommendations for the team.

   

Nice to have:

• Experience with apps in Photo & Video / Design category.
• Basic understanding of ASO (to collaborate with the ASO specialist).
• Experience with BI tools (Looker, Power BI, Tableau).