Head of Marketing (crypto wallet) Offline

Description:

As Head of Marketing, you will be at the helm of Simple Wallet`s growth strategy, responsible for crafting and executing innovative marketing campaigns that build awareness, drive customer acquisition, and generate lasting traction. You will be a key player in shaping our brand, optimizing unit economics, and building an agile, data-driven marketing team. Your expertise will ensure we reach our goals quickly and effectively.

Requirements
 

Ideal Candidate:

• 5+ years of experience in marketing, with a proven track record in senior leadership roles, preferably as Head of Marketing in fast-growth startups or tech companies.
• Deep experience in driving growth, user acquisition, and engagement in a fast-paced, rapidly scaling environment, particularly within the fintech or crypto space.
• Strong understanding of unit economics and a hands-on analytical approach to optimizing marketing performance.
• Expertise in building and executing multi-channel marketing strategies, including digital, content, social media, and influencer marketing.
• A fast thinker and doer with the ability to pivot quickly and execute under pressure.
• A strong leader who can inspire teams, manage cross-functional collaboration, and drive results.
• Experience in crypto or fintech, B2C products, and crypto wallets will be preferred.
   
• Key Responsibilities:
• Growth Strategy: Own the growth strategy, focusing on scaling user acquisition, engagement, and retention across multiple channels, particularly digital.
• Brand Leadership: Shape and communicate Simple.app’s brand vision, positioning, and story, ensuring consistency and relevance across all marketing efforts.
• Data-Driven Decision Making: Utilize data and analytics to evaluate marketing performance and optimize campaigns to improve ROI, customer acquisition cost (CAC), and lifetime value (LTV).
• Traction: Identify and implement creative marketing initiatives that rapidly increase traction in the crypto space, from paid ads to community engagement.
• Leadership: Build and lead a high-performance marketing team, fostering a culture of innovation, execution, and agility.
• Cross-Functional Collaboration: Work closely with the product, sales, and operations teams to ensure alignment on go-to-market strategies and campaigns.
• Innovation: Stay on top of industry trends, emerging platforms, and competitor activities to keep Simple.app ahead of the curve in a competitive and fast-moving crypto market.
   

Work conditions:

• Competitive salary and performance bonuses.
• Flexible work environment and remote-first culture.
• A chance to be part of an innovative and rapidly growing company in the crypto space.

• Opportunity for career advancement as we scale globally.
  
  About Us:
  Simple is a next-generation stablecoin wallet designed to make digital finance truly usable. With over 2.5 million users across 245+ countries, Simple empowers individuals and businesses from freelancers to global teams to send, store, spend, and grow their money using stablecoins, with the ease and familiarity of traditional finance.
  
  Headquartered in Dubai and regulated in the EU, Simple bridges the gap between crypto and real-world financial tools through intuitive product design, seamless fiat integrations (including IBAN and SEPA), and a secure self-custodial infrastructure.
  
  At its core, Simple stands for financial freedom without borders. The company’s mission is to make crypto simple, trusted, and accessible so people everywhere can manage their money on their own terms.
   

  Website: https://simple.app