Head of User Acquisition Manager Offline

We are looking for a passionate Head of User Acquisition Manager to join us and make our products greater!

Responsibilities:

• Develop and execute the user acquisition strategy for our digital products;
• Scale and optimize traffic acquisition based on performance KPIs (CPI, ROAS, LTV, etc.);
• Conduct deep data analysis, identify growth opportunities, generate hypotheses, and manage their testing;
• Lead and mentor the UA team: set goals, track performance, and support team development;

• Analyze competitors: traffic sources, creative concepts, geographies;

  Research, test, and implement new user acquisition channels;

• Collaborate with other departments (product, creatives, analytics, monetization) to launch cross-functional initiatives.

Requirements:

• Proven experience in performance marketing (mobile + web);
• Experience working with budgets of $500K/month or more;
• Deep expertise in Meta Ads, knowledge of other platforms is a significant advantage;
• Solid understanding of ad auction systems and attribution mechanics; hands-on experience with MMPs (AppsFlyer, etc.);
• Strong analytical mindset and ability to make data-driven decisions;
• English level: Upper-Intermediate or higher;