Head of Media Buying

⭐ Who we are - 
Blexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest to build leading marketing products. Our story is one of many successes and a few useful failures, through which we’ve grown wiser and more resilient. And, we’ve been doing this together as a team. 

❔ What we do - 

We create and refine solutions that connect our users with exactly what they’re looking for. Our clients commission reviews and promotional material from us, which allows us to keep our service 100% free for our users. Even so, we ensure to keep our content honest and unbiased. Despite our solutions and products evolving over time, our ethics remain unchanged. Trust and transparency are paramount to us. We lay things bare for our users to help them make more educated and informed decisions online. 

🚀 Our Vision and Mission - 

Our Vision is to be the champion of a better game by keeping our eyes on our mission of pushing boundaries and challenging the norm. Creating brand new experiences and products that enable our users to make the most informed decisions online.

The role of Senior Media buyer is the first in the company and you arer responsible for setting up and creating profitable paid media funnels. This role is a newly created one in the blackhat PPC Chapter on generating FTD’s and revenue through creative funnels, targeting iGaming users and connecting them with casinos and betting sites. This role also has a no a direct reports and requires the candidate to start, optimise and reach profitability on new campaigns.

What You’ll Be Doing 
- Setting up and managing social media accounts, in-house and via 3rd parties, mainly on Meta, but also Google, X, TikTok and SnapChat. 

- Setting up tooling and services for the funnel such as cloaking, safe page generation, PWA apps. 

- Creatively setting up casino and betting campaigns and funnels targeting casino users in various GEOs. 

- Learning and prioritising campaigns based on market trends and player preferences. 

- Collaborating with in-house commercial teams to create deals for casinos and betting sites for campaigns. 

- Generating creatives and ads for campaigns using 3rd parties. 

- Daily reporting and optimising of campaigns. 

- Managing budget and spend of campaigns. 

- Planning and future roadmapping of campaigns and scaling the team.

- Sharing learnings, tests and documenting learnings with company.