Team Lead Media Buying

We are an innovative company in iGaming niche. We are looking for a Team Lead Media Buying who will head the influencer and media advertising direction, help scale and optimize campaigns, implement new approaches, and take the team to a new level of efficiency.
 

Responsibilities:

• Optimize and scale existing influencer advertising campaigns (CPI, CPA, ROI).
• Implement new tools and methods to improve advertising efficiency and reduce costs.
• Coordinate with the creative team to develop new formats and creatives for ad campaigns.
• Conduct competitive analysis to identify weaknesses and opportunities in the market.
• Launch and oversee exclusive projects with influencers.
• Search for new funnels and build traffic pipelines.
• Conduct and analyze A/B tests.
• Onboard and develop the team.
• Prepare reports and monitor financial performance.
• Perform regular analysis of ad campaign effectiveness and adjust strategies based on the data obtained.
• Develop and implement recommendations to improve ad campaign metrics.
   

Requirements:

• At least 3 years of marketing experience, with a minimum of 1–2 years in iGaming or related industries (mobile games, eSports, gaming platforms).
• Knowledge of the specifics of the iGaming industry, including current trends and audience behavior patterns.
• Experience working with various channels and platforms: YouTube, Twitch, TikTok, Instagram, VK, Discord, and other platforms popular among gamers.
• Proven track record in building long-term relationships with influencers and partners, including full-cycle communication at all campaign stages.
• Experience managing large budgets and calculating ROI.
• Successful experience working with influencers of all levels — from micro- to macro-, including bloggers, streamers, communities, and opinion leaders.
• Experience developing and implementing influencer marketing strategies: creating creatives, scripts, and concepts for videos and other formats.
• Skills in collecting and analyzing data from completed campaigns.