Head of Media Buying

     Responsibilities

• 4+ years of experience in affiliate marketing/media buying, including at least 1 year in team management (C-level).
• Proven track record of launching and scaling ad campaigns with budgets of $1M+/month per department (we operate with higher budgets, smaller ones are not considered).
• Hands-on experience with various traffic sources and GEOs (FB, TikTok, PPC, Google, UAC).
• Experience working with agency accounts — MANDATORY, including external farming.
• Solid understanding of the technical side of media buying: tracking, anti-fraud, farming, proxies, etc.
• Experience working with GEOs: Tier 1 / Tier 2 / Tier 3 / CIS.
• Experience in building teams and processes from scratch.
• Strong data-driven decision-making and analytical skills.
• Flexibility, stress resilience, and ability to make fast decisions in a high-paced environment.
  
  Requirements
• Role:
  Building an effective media buying department capable of sustainably generating profit at scale through a strong team, well-defined processes, and strict metric control.
• Key Responsibilities:
• ● Strategic Scaling
• Develop and implement media buying strategy across major advertising channels (Meta, Google, TikTok, PPC, UAC, ASO).
• Analyze offers and prioritize high-potential combinations based on data.
• Flexibly manage budgets in response to market changes.
• ● Team Building & Management
• Hire, onboard, and develop team leads and media buying teams.
• Establish performance evaluation systems (eCPA, ROI, CR, approve rate, CTR, volume).
• Provide mentorship, regular syncs and reviews, and foster team competence growth.
• ● System Creation
• Implement end-to-end business processes: from creatives to scaling.
• Automate and standardize funnels, hypotheses, analytics, and testing.
• Build and oversee technical infrastructure: trackers, proxies, anti-detect tools, farming, etc.
• ● Data-Driven Optimization
• Continuously monitor key metrics and respond promptly to changes.
• Collaborate with analysts and technical teams to create reports and maintain control.
• ● Cross-Department Coordination
• Work closely with the affiliate department on offers, caps, and terms.